CRM Specialist, Activation & Reactivation

IPSY

8d•$68,000 - $75,000•Remote

About The Position

IPSY is looking for a detail-driven CRM Marketing Specialist to support our resubscription and acquisition lifecycle programs. You'll work closely with the CRM team to execute multi-channel campaigns across email, push, and SMS — keeping programs running smoothly while contributing to some of our most ambitious initiatives yet. This is a hands-on execution role at a high-volume, fast-moving moment for the subscription business. This position reports to the CRM Associate Marketing Manager and can be fully remote from the 16 U.S. states where IPSY hires.

Requirements

3–6 years of experience in CRM, lifecycle, or email marketing
Hands-on experience executing multi-channel campaigns (email, push, SMS)
Experience with an enterprise ESP (Iterable, Braze, SFMC, or similar)
Solid understanding of segmentation, targeting, and triggered journeys
Strong QA instincts and obsessive attention to detail
Comfortable pulling performance data and translating it into clear insights and next steps
A collaborative communicator who can work across teams without dropping balls

Nice To Haves

Experience with Iterable
Familiarity with tools like Amplitude, Movable Ink, Monday.com, or Asana
Background in subscription, winback, or new member acquisition
AI tools already in your day-to-day workflow
A genuine passion for beauty
E-commerce experience — especially in beauty

Responsibilities

Execute and schedule multi-channel campaign sends across email, push, and SMS
Support test ideation and contribute to ongoing optimization strategy
Write campaign briefs, partner with Creative on asset development, and own the approval process
Maintain campaign reporting and surface performance insights across sends and journeys
Handle campaign coordination and admin — keeping workflows, calendars, and stakeholders organized
Support major roadmap initiatives including new program launches, tool rollouts, and segmentation strategy