CRM Senior Marketing Manager (SFMC)
About The Position
Quest Diagnostics’ unified marketing organization is a broad and dynamic team that values innovation, communication, and collaboration as we strive to deliver the best-in-class marketing for our company and ultimately our customers. We deliver value through market-based, customer-centric, and clinical and non-clinical solution marketing teams focused on Patients, Physicians, Health Systems, Health Plans, Employers, and Life Sciences. Our marketing enabling functions include teams focused on brand, digital, marketing operations, and communications. The CRM Senior Marketing Manager is responsible for the strategy and development of transactional, lifecycle, and promotional email marketing campaigns in Salesforce Marketing Cloud to support our Consumer business goals in customer acquisition, loyalty, and retention. The CRM Senior Marketing Manager will collaborate closely with internal teams to support the execution of email campaigns and operations. This role will be part of the Consumer Marketing team. This is a remote work opportunity.
Responsibilities
- Develop strategy for transactional, lifecycle, and promotional email marketing campaigns in Salesforce Marketing Cloud
- Develop transactional, lifecycle, and promotional email marketing campaigns in Salesforce Marketing Cloud
- Support Consumer business goals in customer acquisition, loyalty, and retention
- Collaborate closely with internal teams to support the execution of email campaigns and operations
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
