CRM Senior Marketing Manager (SFMC)

Quest Diagnostics•Secaucus, OH

1d•Remote

About The Position

Quest Diagnostics' unified marketing organization is a broad and dynamic team that values innovation, communication, and collaboration, striving to deliver best-in-class marketing for the company and its customers. The team delivers value through market-based, customer-centric, and clinical and non-clinical solution marketing teams focused on Patients, Physicians, Health Systems, Health Plans, Employers, and Life Sciences. Marketing enabling functions include teams focused on brand, digital, marketing operations, and communications. The CRM Senior Marketing Manager is responsible for the strategy and development of transactional, lifecycle, and promotional email marketing campaigns in Salesforce Marketing Cloud to support Consumer business goals in customer acquisition, loyalty, and retention. This role involves close collaboration with internal teams to support the execution of email campaigns and operations and will be part of the Consumer Marketing team. This is a remote work opportunity.

Requirements

8+ years of experience managing consumer lifecycle campaigns
5+ years of experience with Salesforce Marketing Cloud
Email marketing and customer journey knowledge
Excellent project management skills, including management of agencies and vendors to ensure execution
Ability to organize, prioritize, and manage multiple tasks with great attention to detail
Superb written communication skills, including drafting content and proofreading
Familiarity with project management tools, preferably Jira
HTML and CSS knowledge
Hands-on experience with Salesforce Marketing Cloud required, including experience with Journey Builder, Email Studio, and Automation Builder, and familiarity with Ampscript
SQL querying knowledge
Well-versed in API integration with other platforms

Nice To Haves

Healthcare industry experience would be a bonus
Completion of the Salesforce Marketing Cloud Email Specialist and Administration Certification
Team-oriented with the ability to work well with diverse, cross-functional teams in a matrixed organization
Capable of working autonomously in a fast-paced environment
Can self-prioritize tasks and context switch as needed
Must be comfortable with a deadline-driven environment

Responsibilities

Develop and implement a lifecycle campaign strategy that drives new customer acquisition, repeat purchase behavior, and increases lifetime value across all customer segments
Take a hands-on role in building, testing, and executing email journeys and campaigns in Salesforce Marketing Cloud to deliver multi-touch communications for internally executed campaigns
Coordinate with internal stakeholders and agency partner(s) on key deliverables and milestones in the end-to-end email campaign development and deployment process, including campaign briefs, creative development, asset deliverables, internal reviews and approvals of proofs and deployment plans for agency-executed campaigns
Collaborate cross-functionally to plan and strategize content creation
Support transactional SMS campaigns in Salesforce Marketing Cloud
Prepare and manage data extensions to structure and store data effectively within SFMC
Use data to segment audiences for targeted and personalized marketing efforts
Develop and implement a strategy for A/B testing
Provide reporting and insights to peers and business leaders
Maintain knowledge of CRM best practices and CAN-SPAM compliance laws
Participate in the team’s day-to-day CRM team protocols and maintain the CRM campaign calendar
Proofread, edit, and fact-check content to ensure communications are accurate and compelling, that disclaimers are correct, and that brand guidelines have been followed
Facilitate the internal review and approval process for emails and SMS, and ensure feedback is implemented
Test and complete quality assurance of emails, ensuring compatibility with web browsers and email clients and all links, images, subject lines, personalized fields, and list segments are accurate and working properly
Keep documentation up to date with changes in email / SMS content