CRM / Retention Analyst for 50 Partners

Talentin•Capon Bridge, WV

4d•Remote

About The Position

50 Partners is an affiliate program focused on Tier-1 markets and long-term partnerships with experienced affiliates and media buyers. Over the past four years, the company has grown into a stable and rapidly scaling business within the gaming industry. Its portfolio includes several high-performing brands that consistently rank among the top choices for review platforms and affiliate traffic. The company continues to expand, launching new projects every year. Today, 50 Partners is a remote-first team of 80+ professionals, with its headquarters based in Lisbon. The company is driven by performance, transparency, and sustainable growth, both for its partners and its people. We are looking for a CRM / Retention Analyst to support our CRM and Retention teams with data-driven insights and identify growth opportunities for LTV and player retention through behavioral and communication performance analysis.

Requirements

2+ years of experience as a Data / Product / Business Analyst
Strong SQL skills
Experience with BI tools (Power BI, Tableau, Looker, Metabase, or similar)
Understanding of key product analytics metrics (LTV, ARPU, ARPPU, churn, cohorts)
Experience with retention and cohort analysis
Ability to work with large datasets
Ability to translate data into clear business insights

Nice To Haves

Experience with A/B testing or CRM analytics is a plus
Experience in iGaming / betting / gaming / fintech / subscription products is a plus

Responsibilities

Analyze key retention metrics: FTD → repeat deposits, churn rate, retention cohorts, LTV, ARPU/ARPPU, deposit frequency.
Build and maintain analytical reports and dashboards for CRM campaigns, player segments, and promotions.
Evaluate the effectiveness of CRM communications (Email, SMS, Push, In-App, Onsite) including open rate, CTR, and deposit conversion.
Conduct cohort and behavioral analysis by GEO, acquisition source, player type, and deposit patterns.
Support player segmentation (RFM, deposit segments, churn segments, VIP logic).
Design and analyze A/B tests for CRM campaigns.
Identify insights and opportunities to improve retention, player lifecycle, and revenue.
Analyze player activity, sessions, games, and content performance to understand impact on retention.
Provide data-driven insights and recommendations to CRM, Product, and VIP teams.