CRM Operations Analyst
About The Position
As we expand workstreams in different markets, we need additional support to manage execution of campaigns: Implement marketing campaigns across CRM channels like email and push, and our internal marketing channels and develop an understanding of measuring campaign performance. Monitor user behavior and engagement within the Carousell app, analyse campaign data to further drive campaign improvement and support the team with data reporting and generating insights. Liaising with internal stakeholders to align and collaborate on category/workstream campaigns. Identify test and learn opportunities. Execute CRM executions of Regional Marketing campaigns across all participating markets (mostly SG and HK but could also include MY, PH and TW). Basic support for CRM data consolidation and analysis.
Requirements
- Able to commit for at least 12 months under a third-party agency
- Background in Marketing, Media/Communications or Business related degree/diploma
- Strong written and verbal communication skills in English
- Willingness to learn and adapt to new challenges
- Innovative mindset and ability to think creatively to solve problems within operating constraints
- Multi-tasker with strong project management capability
- Team player who enjoys working in a fast-paced team environment
- Keen interest in Carousell and how secondhand marketplaces operate
- Comfortable with navigating Google Suite - Docs, Sheets, Slides
- Comfortable with numbers and HTML codes
Responsibilities
- Implement marketing campaigns across CRM channels like email and push, and our internal marketing channels
- Develop an understanding of measuring campaign performance
- Monitor user behavior and engagement within the Carousell app
- Analyze campaign data to further drive campaign improvement
- Support the team with data reporting and generating insights
- Liaise with internal stakeholders to align and collaborate on category/workstream campaigns
- Identify test and learn opportunities
- Execute CRM executions of Regional Marketing campaigns across all participating markets (mostly SG and HK but could also include MY, PH and TW)
- Provide basic support for CRM data consolidation and analysis
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What This Job Offers
Career Level
Entry Level
Education Level
Associate degree
