CRM Marketing Specialist

Warner Pacific Insurance Services • Westlake Village, CA

2h • $30 - $47 • Hybrid

About The Position

The CRM Marketing Specialist is responsible for the development and implementation of email marketing campaigns. The primary responsibility of a CRM Marketing Specialist is to oversee email marketing campaigns and ensure their success. This involves developing and implementing email marketing strategies, managing calendars and subscriber lists. A successful CRM Marketing Specialist should have excellent communication skills, be highly organized, and be familiar with email marketing software platforms.

Requirements

• Minimum 4-years experience in email marketing
• Proficient in email automation platforms e.g., Marketo, HubSpot, AI driven marketing
• Experience with A/B testing and optimization
• Experience with Salesforce
• Familiar with email best practices (CAN-SPAM, GDPR, etc.)
• Experience with analytics and reporting
• Ability to execute email campaigns from start to finish
• Excellent project management skills
• Highly organized and detail-oriented
• Experience with HTML and CSS for email templates
• Excellent verbal and written communication skills

Responsibilities

• Develop and execute email marketing campaigns to support business objectives and goals
• Create and manage email marketing calendars, ensuring timely delivery of campaigns
• Collaborate with cross-functional teams to design and build email templates that are on-brand and visually appealing
• Manage subscriber lists and segmentations, ensuring accurate and up-to-date data
• Analyze and report on email campaign performance, providing insights and recommendations for improvement
• Monitor industry trends and best practices to identify opportunities for innovation and optimization
• Manage relationships with email service providers and other vendors.
• Stay up-to-date with email marketing software and technologies, making recommendations for innovation or upgrades
• Collaborate with internal stakeholders to integrate email marketing with other marketing channels and initiatives
• Coordinating and organizing digital assets for email campaigns
• Keeping an email calendar and sending out weekly updates to stakeholders
• Ensuring daily email activities are completed and deployed on time
• Troubleshoot and fix any problems that may happen during generation, deployment and delivery of emails

Benefits

• merit increases
• paid holidays
• Paid Time Off
• medical
• dental
• vision
• short- and long-term disability benefits
• 401(k) + match
• life insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed