CRM Manager

PopSockets

8d•$80,000 - $100,000

About The Position

The CRM Manager will own and operate PopSocketsâ lifecycle marketing programs across email, SMS, and loyalty. This role is more than just sending communications â it requires someone who can strategically operate toward quantitative KPIs, with customer LTV (30, 90, and 365 day) as the north star. The ideal candidate not only understands the levers that drive retention but also how creative storytelling and visual communication inspire customers to see one purchase as the start of an ongoing relationship, delivering the right mix of flows, campaigns, and touchpoints across the CRM ecosystem.

Requirements

Bachelorâs degree in marketing, business, or related field, or equivalent experience.
5â7 years of experience in CRM, lifecycle marketing, or email/SMS marketing in e-commerce or DTC.
Hands-on experience with ESP/SMS platforms (e.g., Klaviyo, Attentive).
Proven track record of growing LTV and retention metrics through CRM programs.
Demonstrated ability to extract data-driven creative insights and translate them into design and messaging optimizations that directly improve retention outcomes.
Ability to thrive in both strategic and tactical execution.
Strong analytical skills, with comfort using data to inform decisions and feedback.
Experience evaluating and managing CRM technology platforms; interest in leveraging AI-driven solutions for personalization and efficiency.
Excellent communication skills for cross-functional and creative collaboration.
Strong organizational skills and attention to detail.

Nice To Haves

Familiarity with platforms like Global-e for cross-border commerce is a plus

Responsibilities

Own end-to-end management of email and SMS channels, including segmentation, content strategy, automation flows, campaign execution, and reporting.
Develop and implement lifecycle strategies that increase 30, 90, and 365 day LTV.
Build and execute campaigns, flows, and automations that support retention objectives.
Partner closely with the creative team to provide data-driven feedback to optimize campaign design, messaging, and overall effectiveness.
Serve as the primary owner of relationships with CRM platform partners and vendor representatives, ensuring PopSockets is maximizing platform capabilities.
Evaluate and optimize the CRM tech stack, being thoughtful and strategic in investments in new tools.
Actively explore and leverage AI solutions to drive growth, improve personalization, and streamline CRM operations.
Optimize campaigns through A/B testing, personalization, and customer journey mapping.
Manage CRM performance health: list hygiene, deliverability, compliance (CAN-SPAM, TCPA, GDPR), and engagement.
Collaborate with paid media, product, and e-commerce teams to ensure a cohesive customer journey across channels.
Explore and build loyalty and referral programs to further improve retention.
Track, analyze, and report performance metrics, translating insights into actionable recommendations.
100% ownership of all global CRM operations, ensuring technical requirements (languages, account structures, and localization) are in place to deliver the best customer experience worldwide.