CRM Manager

Blaine Bros Maintenance Inc•Forest Lake, MN

20h

About The Position

If you are looking for a great place to have a career, let's talk!! We are a Minnesota-based, family-owned business seeking a CRM Manager to join our team. This role will serve as the owner and subject matter expert of our HubSpot CRM, driving optimization, data integrity, and overall system performance. Key responsibilities include supporting user training and adoption, executing CRM-driven campaigns, and partnering with marketing and sales to enhance digital marketing efforts and customer engagement. This is a fast-paced, collaborative environment with strong opportunities for growth and impact. Join the Blaine Brothers Family of Companies—where we work hard and have a good time doing it. Awarded Star Tribune’s Top Workplaces 6 years in a row. We like to work hard, play hard, and take pride in everything we do!

Requirements

5–8+ years in marketing, CRM, or revenue operations roles
Strong experience with HubSpot CRM (or similar platform)
Experience building workflows, automations, and customer journeys
Proven ability to collaborate with sales teams and improve processes
Strong analytical and problem-solving skills
Experience presenting to and training internal teams

Nice To Haves

Experience supporting e-commerce platforms (Magento, Shopify, etc.)
Knowledge of paid search, SEO, and conversion optimization
Experience in B2B or service-based industries (transportation, industrial, etc.)

Responsibilities

CRM Ownership & Optimization (Primary Focus)
Serve as the owner and subject matter expert of HubSpot CRM
Build, manage, and continuously optimize:
Customer journeys and lifecycle stages
Workflows, automations, and lead routing
Segmentation and data structure
Ensure CRM alignment across marketing, sales, and service teams
Maintain data integrity, reporting accuracy, and system governance
Identify opportunities to improve conversion rates, retention, and pipeline velocity
Sales Enablement
Partner with sales leadership to improve:
Lead handoff processes
Follow-up consistency
Opportunity tracking and visibility
Develop tools and resources within CRM to support sales success:
Sequences, templates, and playbooks
Task automation and pipeline workflows
Act as a bridge between marketing and sales to ensure alignment on growth initiatives
Training & Adoption
Lead CRM training for internal teams (sales, parts, service, etc.)
Develop SOPs, documentation, and best practices
Present updates, changes, and performance insights to leadership
Drive user adoption and accountability across departments
Campaign Execution (CRM-Driven)
Build and execute targeted campaigns within HubSpot:
Email marketing
Nurture campaigns
Customer reactivation programs
Manage segmentation, testing, and optimization
Analyze performance and continuously improve engagement and conversion
Digital Marketing (CRM-Aligned)
Support digital efforts tied to CRM performance:
Landing pages and conversion paths
Email strategy and automation
Paid and organic traffic alignment with funnel goals
Collaborate with internal and external partners on SEO/paid strategy
E-commerce Support (Preferred / Bonus)
Support integration between CRM and e-commerce platforms
Assist with:
Customer segmentation for online sales
Email and remarketing strategies
Promotional campaign execution tied to e-commerce
Analytics & Reporting
Build and maintain dashboards that track:
Lead generation and conversion
Campaign performance
Customer growth and retention
Provide actionable insights to leadership and sales teams