CRM Manager

Nutrafol

1d•$90,000 - $110,000•Remote

About The Position

Nutrafol is looking for a CRM Manager to join our Retention Marketing team. In this role, you will own the execution, optimization, and quality of lifecycle and retention programs across Email, SMS, Push, and App. You will manage and support CRM Associates, provide QA oversight, and ensure campaigns and journeys are launched accurately, on time, and aligned to business goals. You are highly organized, detail-oriented, and comfortable leading execution. You know how to balance hands-on work with review and guidance, and you take ownership of both performance and quality. You enjoy partnering cross-functionally and operating within complex CRM platforms in a fast-paced environment.

Requirements

6+ years of experience in CRM, lifecycle, or retention marketing
Hands-on experience with CRM platforms (Iterable, Klaviyo, Attentive, or similar)
At least 1 year of experience managing or mentoring CRM Associates or junior team members
Strong understanding of lifecycle marketing, segmentation, and journey automation
Proven experience owning QA processes and launch readiness
Data-driven mindset with experience analyzing performance and test results
Strong project management, organization, and communication skills
High attention to detail and accountability for execution quality

Nice To Haves

Experience in subscription, DTC, or healthcare/wellness brands
Experience with CRM platform migrations or major technical initiatives
Experience with dynamic content and personalization at scale

Responsibilities

Own end-to-end execution of CRM campaigns and always-on lifecycle journeys across Email, SMS, Push, and App
Manage and support CRM Associates by assigning work, setting priorities, reviewing builds, and providing coaching and feedback
Own final QA oversight and launch approval for CRM campaigns and journeys, ensuring accuracy across targeting, content, timing, and tracking
Serve as the primary day-to-day CRM partner for Design and Coding teams, managing briefs, feedback, feasibility, and execution to ensure launches are production-ready and on time
Define and maintain clear timelines, briefs, and execution standards for CRM initiatives
Lead A/B testing and optimization efforts to improve engagement, conversion, and retention performance
Analyze campaign and journey performance and share insights and recommendations with stakeholders
Maintain CRM documentation, QA checklists, and best practices to support scalable execution