CRM Manager
About The Position
Welcome to Decision Foundry - Data Analytics Division! We are proud to introduce ourselves as a certified "Great Place to Work," where we prioritize creating an exceptional work environment. As a global company, we embrace a diverse culture, fostering inclusivity across all levels. Originating from a well-established 19-year web analytics company, we remain dedicated to our employee-centric approach. By valuing our team members, we aim to enhance engagement and drive collective success. We are a leading Data Analytics & Salesforce consulting firm delivering transformative digital solutions for businesses across industries. Our expert team partners with clients to unlock the full potential of the Salesforce ecosystem, with a specialized focus on data-driven marketing, automation, and AI-powered personalization. We win as an organization through our core tenets. They include: · One Team. One Theme. · We sign it. We deliver it. · Be Accountable and Expect Accountability. · Raise Your Hand or Be Willing to Extend it
Requirements
- 3–5 years of hands-on experience in CRM, Lifecycle, or Retention Marketing.
- Proven track record in a mobile-first marketplace or high-growth B2C app environment.
- Power user of Braze (or similar platforms like Iterable/Salesforce Marketing Cloud).
- Comfortable with managing multi-channel orchestration across email, push, in-app.
- Track how CRM impacts CAC, LTV, and frequency.
- Lean into A/B testing to influence strategy.
- Can think high-level about user journeys but are equally happy to "get your hands dirty" building campaigns and QAing links.
- Know how to advocate for local needs while remaining a team player within a global structure.
Responsibilities
- Own the North American CRM campaign and content calendar from end-to-end; design, build, and deploy multi-channel campaigns (Email, Push, In-App) that capitalize on local trends and seasonal moments.
- Identify opportunities to drive user acquisition and marketplace density. Run continuous A/B tests on segmentation, content, and timing to improve core metrics (Conversion, CTR, and Churn).
- Utilize internal tools (Looker, Amplitude and Braze) to build sophisticated audience segments based on behavior, geography, and user preferences.
- Collaborate with B2B Marketing / Sales to build automated communication funnels that move prospective partners (restaurants, retailers) from prospective leads to qualified leads to close.
- Support the supply side of the marketplace by communicating value to existing partners, helping them maximize their impact on the platform.
- Partner with global to improve opportunities within lifecycle and localization —from onboarding and early adoption to retention and reactivation—optimizing global templates to resonate with North American consumers.
- Partner with Global CRM and Tech teams to maximize the effectiveness of technical stack and capabilities.
- Provide local insights and technical requirements to help the global team develop scalable automation tools and templates that work for regional markets.
- Act as the lead for North American experimentation, piloting new CRM features or personalization tactics before global rollout.
Benefits
- Certified "Great Place to Work"
- Global company with diverse culture
- Employee-centric approach
- Equal opportunity employer
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
