CRM Manager

Polymarket•New York, NY

20h

About The Position

Polymarket is looking for a CRM Manager to own end-to-end retention strategy across the customer lifecycle for Polymarket's US App and Polymarket.com. You'll build and optimize campaigns across email, push, in-app, and SMS — driving conversion, engagement, and reactivation across one of the fastest-moving products in media and finance. This role sits at the intersection of marketing, product, and data. You'll run fast experiments, develop micro-segmentation strategies, and ensure Polymarket is always relevant when live markets and breaking news create moments that matter.

Requirements

3–6+ years of experience in retention, lifecycle, or growth marketing
Hands-on experience with common CRM platforms used to build customer journeys
Experience owning retention across web and mobile
Strong analytical instincts — comfortable working with cohorts, funnels, and experimentation
Deep understanding of segmentation, personalization, and orchestration strategy
Clear communicator who can move quickly in a high-velocity, event-driven product
Comfortable working non-traditional hours around live events and breaking news, including evenings and weekends

Nice To Haves

Experience with trading, OSBs, crypto, or real-time marketplaces

Responsibilities

Own end-to-end retention strategy across the customer lifecycle for Polymarket's US App and Polymarket.com
Build and optimize email, push, in-app, and SMS campaigns to drive conversion across company initiatives
Design programs covering engagement, cross-sell, churn mitigation, and reactivation
Develop micro-segmentation strategies to deliver the right message, right channel, right moment — with proof it moved the needle
Own real-time triggered messaging tied to live market events, ensuring Polymarket is always relevant when it matters most
Partner closely with Product on feature adoption, notification strategy, and real-time messaging systems
Collaborate with Data on modeling, cohort analysis, and predictive segmentation
Run fast, data-driven experiments to increase engagement around key events, markets, and moments
Define and track core retention metrics; report weekly to marketing leadership and product on performance, experiment results, and LTV trends