CRM Manager – Email Marketing

Fanatics Commerce•San Mateo, CA

2h•$107,500 - $160,000•Hybrid

About The Position

The CRM Manager – Email Marketing will play a critical role in driving customer engagement, revenue growth, and personalized fan experiences across Fanatics Commerce's email and CRM channels. This role is responsible for leading the email marketing channel as an autonomous, data-driven professional who delivers measurable business results through comprehensive email marketing programs, exceptional attention to detail, and compelling customer communication. This role defines and champions highly personalized content experiences for known customers while working cross-functionally with internal stakeholders and external partners to maintain operational excellence in a fast-paced retail commerce environment. The CRM Manager – Email Marketing delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

Requirements

4+ years of demonstrated experience in CRM and email marketing, with a proven track record of meeting or exceeding revenue goals through email marketing initiatives in an e-commerce, multi-channel retail, or digital marketing environment.
Demonstrated ability to manage large volumes of marketing campaigns and complex segmentation strategies simultaneously without compromising quality or deliverability.
Proven expertise in designing, executing, and analyzing A/B and multivariate tests specific to email marketing optimization, including creative, subject line, audience, and send time variables.
Strong analytical mindset with a passion for data-driven decision-making, performance optimization, and translating complex data insights into clear, actionable recommendations for diverse audiences.
Ability to write, edit, and optimize email copy with a strong understanding of direct response copywriting principles and brand voice alignment.
Exceptional project management capabilities with experience managing multiple seasonal campaigns, product launches, and promotional calendars concurrently across cross-functional teams.
Strong interpersonal and communication skills with the ability to build productive relationships and influence stakeholders at all levels across a matrixed, fast-paced retail organization.
Bachelor's degree in business, marketing, communications, a related field, or equivalent experience required.

Responsibilities

Partner closely with CRM Operations, brand marketing, business management, merchandising, and customer service teams to ensure campaigns are executed accurately, on schedule, and aligned to strategic priorities across the organization.
Collaborate with creative teams through a clear, structured briefing process that embeds branding principles, storytelling, and personalization at scale — ensuring all email and SMS content reflects a unified brand voice.
Lead multiple concurrent projects and campaigns while providing regular performance updates and actionable insights to CRM leadership, business management, and cross-functional partners.
Build productive internal and external relationships, communicating complex data insights effectively to both technical and non-technical audiences to drive alignment and informed decision-making.
Champion a customer-first mindset by defining and delivering highly personalized content experiences for known customers that deepen engagement and reflect the brand's mission to become a beloved fan destination.
Drive development of comprehensive email go-to-market calendars spanning seasonal product categories, product launches, promotional events, hot markets, and corporate and cross-brand initiatives to ensure fans receive timely, relevant messaging.
Manage high-volume daily campaign delivery with flawless execution and optimal deliverability across all customer segments, maintaining quality and consistency at scale.
Coordinate with customer service teams to ensure consistent, on-brand messaging is maintained across all customer touchpoints throughout the fan journey.
Craft and execute comprehensive experimentation roadmaps — including creative testing, audience segmentation, subject line optimization, landing page optimization, and send time testing — to continuously improve email and SMS performance.
Implement advanced A/B and multivariate testing strategies that generate actionable learnings and drive iterative revenue growth across the channel.
Utilize predictive analytics and machine learning capabilities to enhance personalization, refine customer targeting, and unlock new opportunities for engagement and conversion.
Foster compelling brand storytelling through dynamic, authentic email experiences that reflect the fan-first mission and drive measurable customer engagement.
Plan and implement email marketing strategies focused on improving key performance indicators including content personalization, visit rates, conversion optimization, list growth, and revenue growth.
Perform real-time and periodic ad hoc analyses to evaluate channel performance, surface optimization opportunities, and deliver actionable insights that inform campaign strategy.
Manage the full email campaign lifecycle — from briefing through deployment — ensuring flawless execution across complex segmentation strategies and high-volume promotional calendars.
Partner with business management and merchandising teams to align email content with inventory management, pricing strategies, and promotional calendar objectives, ensuring commercial relevance at every touchpoint.
Apply AI and technology to improve efficiency, quality, and outcomes.
Use data and digital tools to inform decisions and enhance performance.
Demonstrate curiosity and adaptability in adopting new technologies and ways of working.
Contribute to a culture of innovation and continuous improvement.