CRM Lifecycle Marketing Manager
About The Position
The CRM customer lifecycle manager will help grow our customer engagement and acquisition through our owned channels (email, app engagement, referral, loyalty / promos, etc.) What you will do Responsible for defining life-cycle strategy and devising tactics in line with strategy Create customer journey flows and activate campaigns in MoEngage and follow-up with reporting, and communicating results to stakeholders Work with the creative team to plan asset delivery for campaigns Work with Data teams to help build out long-term reporting for CRM campaigns and experiments Build and execute experimentation pipeline, iterate and enshrine tests as appropriate
Requirements
- Bachelor’s degree in marketing or quantitative field required.
- 5+ years of experience required in CRM / Customer Engagement Marketing / Lifecycle Marketing.
- Proficiency in reporting tools such as DOMO, Google Analytics and Tableau
- Experience with CEP such as Braze, MoEngage, Iterable, etc.
- Experience with lifecycle marketing, referral or loyalty programs
- Ability to manage stakeholders and communicate initiatives.
- Strong analytical and problem-solving skills.
- Project planning and project management skills
- Ability to collaborate cross-functionally with different departments and role profiles.
Responsibilities
- Responsible for defining life-cycle strategy and devising tactics in line with strategy
- Create customer journey flows and activate campaigns in MoEngage and follow-up with reporting, and communicating results to stakeholders
- Work with the creative team to plan asset delivery for campaigns
- Work with Data teams to help build out long-term reporting for CRM campaigns and experiments
- Build and execute experimentation pipeline, iterate and enshrine tests as appropriate
Benefits
- Competitive salary, equity, benefits, and perks for all full-time employees
- Employer-paid medical, dental, and vision insurance (Country specific)
- Retirement employer match
- Learning & Development stipend to invest in your professional development
- Turo host matching program
- Turo travel credit
- Cell phone and internet stipend
- Paid time off to relax and recharge
- Paid holidays, volunteer time off, and parental leave
- For those who are in the office full-time or hybrid we have in-office lunch, office snacks, and fun activities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
