CRM & Lifecycle Marketing Coordinator
About The Position
The CRM & Lifecycle Marketing Coordinator will keep Topstep's CRM instance clean, organized, and running smoothly. This role owns the day-to-day operational health of the CRM: database hygiene, subscription management, folder and file organization, campaign setup and tracking, and QA, and will provide hands-on execution support for lifecycle and evergreen email programs. The ideal candidate is highly organized, detail-obsessed, and comfortable owning recurring, process-driven work. You're curious about marketing technology and enjoy exploring and standing up new tools, and you take pride in a well-maintained system that others can rely on. You will work closely with the Sr. Lifecycle & CRM Marketing Lead and collaborate with Creative and QA partners to keep lifecycle communications running without a hitch.
Requirements
- 3+ years of experience in email marketing operations, CRM administration, or marketing operations.
- Highly detail-oriented and organized, with a strong sense of ownership over recurring, process-driven work.
- Experience with database hygiene practices such as deduplication, list segmentation, and subscription/preference management.
- Familiarity with QA and testing processes for email campaigns.
- Basic email building and scheduling experience.
- Experience in Google slides for process document creation.
- Must have basic HTML knowledge (CSS and Handlebar (Or equivalent) is a plus).
- Curiosity and comfort exploring and adopting new marketing technology and tools.
- Strong communication skills and the ability to collaborate cross-functionally with Creative, QA, and Marketing partners.
Nice To Haves
- Hands-on HubSpot experience.
Responsibilities
- Keep contact lists clean and healthy: merge duplicate records, process unsubscribes/unbounce requests, and audit subscription and preference center settings to ensure they work as intended.
- Maintain the folder structures and naming conventions for content, creative, and file assets within HubSpot so teams can find what they need.
- Explore and evaluate new HubSpot tools and features as they roll out (e.g., AI features, surveys, HubDB, ASO) and lead hands-on setup and configuration.
- Serve as the go-to owner for day-to-day CRM hygiene and platform upkeep.
- Support lifecycle and evergreen email programs by monitoring for breaks or errors, tracking send volume, and flagging opportunities for improvement.
- Set up and configure campaigns in the CRM to ensure proper tracking and attribution of email performance.
- Partner with QA teams to run pre-send testing (rendering, links, personalization tokens, deliverability) across lifecycle and campaign emails.
- Work closely with Engineering, Marketing Operations and Analytics teams.
- Coordinate with Creative and Brand partners on asset intake, organization, and file handoffs.
- Support QA and testing partners to ensure every send meets quality standards before launch.
Benefits
- Seven Company-paid Holidays
- generous Family Leave
- Paid time off is front-loaded
- Competitive 401(k) matching
- health, dental, and vision insurance
- Vacations are encouraged with a bonus for taking 5 consecutive days.
- Employee referrals are bonused.
- food and groceries budget
- contributes towards health and wellness
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
