Manager, CRM/Lifecycle Marketing

dmg::media • New York, NY

1d • $110,000 - $140,000 • Hybrid

About The Position

The Daily Mail is seeking a Marketing Activation Manager to lead day-to-day CRM and marketing activation for Daily Mail+ in the US. This role reports to the Director of Subscription Growth, US, and will translate centrally developed lifecycle strategy and segmentation into relevant, compliant campaigns for the US audience. The position also supports acquisition activation when additional capacity is needed. This is a hands-on execution role requiring strong campaign-management skills and sound judgment about the US market. The successful candidate will collaborate with CRM and Customer Intelligence teams in London, the US Acquisition team, Legal, and other partners to execute effective customer communications across email and emerging channels.

Requirements

• At least four years of experience in CRM, lifecycle marketing, marketing activation, or a closely related discipline.
• Hands-on experience building and executing customer campaigns, preferably across email and at least one additional owned channel.
• Experience adapting centralized or global marketing strategies for a local market.
• Working knowledge of US marketing-compliance requirements, including CAN-SPAM, TCPA, and CCPA/CPRA.
• Strong project-management skills and the ability to manage multiple campaigns, stakeholders, and deadlines.
• Strong analytical judgment and the ability to turn campaign results into practical improvements.
• Clear written and verbal communication skills, including the ability to work effectively across US and international teams.

Nice To Haves

• Experience in subscriptions, media, publishing, or another high-volume consumer business is preferred.

Responsibilities

• Plan and execute CRM campaigns for the US subscriber base, including send planning, content development and adaptation, audience coordination, timing, and channel selection.
• Manage email as the primary CRM channel and support the introduction of push, in-app, and other channels for the US audience.
• Maintain an accurate campaign calendar and coordinate dependencies for timely and high-standard activity launches.
• Translate centrally developed lifecycle strategy, segmentation, and campaigns into activity that reflects US audience needs, seasonality, tone, and market context.
• Serve as the primary connection point to London regarding campaign performance and US market needs.
• Support the US Acquisition team with activation execution when dedicated capacity is needed, aligning priorities with the Director of Subscription Growth.
• Own the day-to-day relationship with Legal on US data-protection, consent, and marketing-permission requirements, including CAN-SPAM, TCPA, and CCPA/CPRA.
• Build compliance requirements into campaign planning and execution.
• Maintain clear processes and documentation to support compliant, consistent activation across channels.
• Monitor CRM engagement, retention, churn, and acquisition-activation results and use performance data to improve future activity.
• Partner with CRM, Customer Intelligence, and Analytics teams to evaluate campaign performance and identify actionable audience insights.
• Develop a practical testing cadence across content, timing, segmentation, offers, and channels, and apply learnings across the US program.

Benefits

• Healthcare benefits
• Dental and optical coverage
• 401(k)
• Generous paid time off
• Excellent opportunities for professional development and career progression within a global media organization

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed