CRM Freelancer - Big Ten Network

Fox • Chicago, IL

9d

About The Position

The Big Ten Network is seeking a CRM Freelancer for a 10-month contract from July 2026 through June 1st, 2027. This role will support the execution, optimization, and growth of the network’s direct-to-consumer CRM marketing efforts across email, push, in-app messaging, and lifecycle marketing channels. The CRM Freelancer will collaborate with the CRM team to drive subscriber acquisition, engagement, retention, and revenue growth for B1G+, the Big Ten Network’s direct-to-consumer subscription service. The ideal candidate will have hands-on experience with CRM platforms (preferably Braze), email and push campaign execution, and lifecycle marketing strategy in a fast-paced environment. Experience with HTML/development, dynamic messaging, and personalization is strongly preferred. This role offers an opportunity to expand beyond traditional CRM responsibilities and gain exposure to various aspects of sports marketing and direct-to-consumer growth strategy.

Requirements

• Experience working in CRM, lifecycle marketing, email marketing, or mobile messaging
• Familiarity with email marketing platforms, push notification tools, and customer journey orchestration
• Strong collaboration skills and ability to work cross-functionally
• Strong attention to detail and organizational skills
• Excellent written and verbal communication skills
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Comfortable working occasional nights and weekends during live events and peak sports seasons

Nice To Haves

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or related field, or equivalent experience
• 1+ years of relevant experience
• Experience with dynamic content, personalization, and segmentation strategies
• Experience analyzing campaign performance metrics and optimization opportunities
• Hands-on experience with Braze
• Basic HTML/CSS knowledge and troubleshooting experience
• Familiarity with QA/testing processes for email and mobile campaigns
• Understanding of subscription businesses, retention marketing, or direct-to-consumer products
• Passion for sports, streaming, or college athletics

Responsibilities

• Build, QA, schedule, and deploy CRM campaigns across email, push notifications, in-app messaging, and social
• Develop, implement, and manage the @BigTenPlus account on X and Instagram
• Support lifecycle marketing initiatives including onboarding, retention, winback, and promotional campaigns
• Support testing initiatives including subject lines, messaging, segmentation, and creative variations
• Support real-time messaging needs during live events and major sports moments
• Assist with audience segmentation, personalization, and dynamic content implementation
• Assist in creating and optimizing customer journeys and automated campaigns within Braze
• Collaborate with CRM, Creative, Product, and Marketing teams to execute campaigns and promotions
• Write clear, concise, and engaging copy for email, push, and mobile messaging
• Perform campaign QA to ensure accuracy across links, personalization, rendering, and audience targeting
• Help analyze campaign performance and provide insights/recommendations for optimization
• Stay current on CRM, email, mobile marketing, and lifecycle best practices
• Affiliate program strategy and partner support
• New business development and partnership opportunities
• Sponsorship and promotional activations
• Grassroots and youth marketing initiatives
• Marketing agreement execution with Big Ten schools
• Acquisition and retention strategy projects
• Campaign ideation and growth testing initiatives
• Cross-functional strategic marketing projects

Benefits

• Consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.
• Consideration for employment of qualified applicants with criminal histories consistent with applicable law.
• $22.00 per hour

What This Job Offers

• Career Level: Entry Level
• Education Level: No Education Listed