CRM Freelancer - Big Ten Network
About The Position
The Big Ten Network is seeking a CRM Freelancer for a 10-month contract from July 2026 through June 1st, 2027. This role will support the execution, optimization, and growth of the network’s direct-to-consumer CRM marketing efforts across email, push, in-app messaging, and lifecycle marketing channels. The CRM Freelancer will collaborate with the CRM team to drive subscriber acquisition, engagement, retention, and revenue growth for B1G+, the Big Ten Network’s direct-to-consumer subscription service. The ideal candidate will have hands-on experience with CRM platforms (preferably Braze), email and push campaign execution, and lifecycle marketing strategy in a fast-paced environment. Experience with HTML/development, dynamic messaging, and personalization is strongly preferred. This role offers an opportunity to expand beyond traditional CRM responsibilities and gain exposure to various aspects of sports marketing and direct-to-consumer growth strategy.
Requirements
- Experience working in CRM, lifecycle marketing, email marketing, or mobile messaging
- Familiarity with email marketing platforms, push notification tools, and customer journey orchestration
- Strong collaboration skills and ability to work cross-functionally
- Strong attention to detail and organizational skills
- Excellent written and verbal communication skills
- Ability to manage multiple projects and deadlines in a fast-paced environment
- Comfortable working occasional nights and weekends during live events and peak sports seasons
Nice To Haves
- Bachelor’s degree in Marketing, Communications, Journalism, Business, or related field, or equivalent experience
- 1+ years of relevant experience
- Experience with dynamic content, personalization, and segmentation strategies
- Experience analyzing campaign performance metrics and optimization opportunities
- Hands-on experience with Braze
- Basic HTML/CSS knowledge and troubleshooting experience
- Familiarity with QA/testing processes for email and mobile campaigns
- Understanding of subscription businesses, retention marketing, or direct-to-consumer products
- Passion for sports, streaming, or college athletics
Responsibilities
- Build, QA, schedule, and deploy CRM campaigns across email, push notifications, in-app messaging, and social
- Develop, implement, and manage the @BigTenPlus account on X and Instagram
- Support lifecycle marketing initiatives including onboarding, retention, winback, and promotional campaigns
- Support testing initiatives including subject lines, messaging, segmentation, and creative variations
- Support real-time messaging needs during live events and major sports moments
- Assist with audience segmentation, personalization, and dynamic content implementation
- Assist in creating and optimizing customer journeys and automated campaigns within Braze
- Collaborate with CRM, Creative, Product, and Marketing teams to execute campaigns and promotions
- Write clear, concise, and engaging copy for email, push, and mobile messaging
- Perform campaign QA to ensure accuracy across links, personalization, rendering, and audience targeting
- Help analyze campaign performance and provide insights/recommendations for optimization
- Stay current on CRM, email, mobile marketing, and lifecycle best practices
- Affiliate program strategy and partner support
- New business development and partnership opportunities
- Sponsorship and promotional activations
- Grassroots and youth marketing initiatives
- Marketing agreement execution with Big Ten schools
- Acquisition and retention strategy projects
- Campaign ideation and growth testing initiatives
- Cross-functional strategic marketing projects
Benefits
- Pay rate/range of $22.00 per hour
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What This Job Offers
Career Level
Entry Level
Education Level
No Education Listed
