Maserati CRM & Digital Marketing Manager

Stellantis•Auburn Hills, MI

11d

About The Position

The CRM & Digital Marketing Lead is responsible for the execution and continuous improvement of CRM and regional digital web operation activities across the Americas region, ensuring a strong connection between lead generation, loyalty, NA site experience, and customer conversion. This is a hands-on role at the core of the customer funnel. The position owns the day-to-day management of leads, campaigns, and CRM processes, working closely with Sales, and HQ to ensure consistent execution and measurable results. The role requires a profile that is hands on in both analytical and operational capacities, capable of identifying gaps and directly driving improvements independent of a team structure as needed.

Requirements

Bachelor’s degree in Marketing, Business, or related field
Minimum 5 years of experience in CRM, digital marketing, and hands-on experience with CRM tools (Salesforce) and ESPs (Eloqua)
Provide sample portfolio of work that demonstrates past CRM strategy and execution
Strong analytical skills with the ability to translate data into actions

Nice To Haves

Ability to create, edit, modify HTML/CSS, and eye for design
Experience working with dealer networks or multi-location retail environments is a strong plus

Responsibilities

Manage the end-to-end lead flow, from capture to dealer assignment, follow-up, and closure
Ownership of the customer journey – acquisition through retention and re-activation
Build scalable, automated customer journeys
Map touchpoints across onboarding, purchase, loyalty and win-back efforts
Create and manage campaign calendars, write briefs and coordinate timing of deployments between both local and global teams
Monitor lead quality, response times, and conversion rates, identifying gaps and driving corrective actions
Ensure consistent CRM usage and discipline across the dealer network
Actively follow up with dealers to improve lead handling and customer engagement
Manage and optimize digital lead generation channels (website, paid media, landing pages)
Track and improve funnel performance (conversion rates, cost per lead, lead quality)
Work with HQ to ensure proper implementation and usage of digital platforms and tools
Coordinate localization of NA website efforts with global team ensuring needs of the region are comprehended
Manage local messaging and implementation for NA sites
Facilitate NA website refresh efforts, ensuring current offers, optimized UX, and aligned storytelling
Track KPIs across the full funnel (lead volume, response time, conversion, retention)
Produce clear and actionable reporting for Marketing and Sales stakeholders
Translate data into practical actions and improvements, not just analysis