CRM & Digital Content Specialist

Wine.com•San Francisco, CA

23h•Hybrid

About The Position

Our north star is simple: serve the right customer with the right wine at the right time. As our CRM & Digital Content Specialist, you’ll help make that happen by executing email programs across the full customer lifecycle, coordinating promotional content on our website, and bringing AI tools into your daily workflow across all of it. You’ll work directly under the Head of CRM as a key contributor and thinking partner, with visible impact and real room to grow. Hybrid/Remote.

Requirements

2–5 years of experience in email marketing, CRM, digital content coordination, or a related marketing operations role
Hands-on experience with a CMS Contentful platform, or similar headless CMS preferred
Experience working in an ESP Braze strongly preferred
Demonstrated ability to build audience segments using Boolean logic across email and/or web platforms
Basic HTML/CSS for email, or a strong ability and willingness to learn including using AI tools to assist with coding
Demonstrated experience using AI/LLM tools (Claude, ChatGPT, Gemini, or similar) across multiple work tasks content creation, analysis, coding, or automation not just occasional prompting
Strong cross-functional collaboration skills you’re comfortable coordinating with Creative, eCommerce, and CS without dropping the ball
Strong attention to detail, catch errors before emails go out and before customers land on a broken page

Nice To Haves

Working knowledge of Liquid Templating language or interest in learning it
Experience with Braze Connected Content (API calls) or familiarity with API-driven personalization
Familiarity with AI coding tools or light scripting to automate tasks or pull data
Experience with Tableau and/or Adobe Analytics
Comfort with A/B testing setup and methodology

Responsibilities

Build, QA, and deploy email campaigns across promotional, lifecycle, and transactional channels in Braze, using AI tools to accelerate template development, copy, and coding
Support the weekly email calendar, coordinating with Merchandising and Content to ensure on-time delivery
Build and maintain audience segments using Boolean logic, behavioral triggers, and purchase history to reach the right customer with the right wine at the right time
Communicate campaign details to Customer Service and help troubleshoot customer-facing email issues
Manage content updates across the wine.com site including homepage modules, landing pages, and promotional banners via Contentful platform
Ensure email and web content stay aligned, with segmentation and personalization informing both channels
QA site content regularly to catch errors and outdated copy before customers do
Pull and synthesize campaign and site performance data using AI tools to identify trends and surface actionable patterns
Work with Analytics to improve email and content tracking
Maintain data hygiene and QA processes to support reporting integrity