CRM DEVELOPER

Sally Beauty Holdings•United States,

2d•Hybrid

About The Position

The CRM Developer is responsible for building, testing, and deploying customer relationship marketing campaigns across email and mobile channels. This role combines technical development, campaign execution, and quality assurance to deliver personalized customer experiences that drive engagement and revenue. The ideal candidate is equally comfortable coding responsive emails, working within an enterprise marketing platform, troubleshooting technical issues, and collaborating with marketing and creative teams to bring campaigns to life.

Requirements

Bachelor's degree required.
2+ years of experience in email development, CRM, digital marketing, or a related field.
Experience developing and deploying responsive email campaigns within an enterprise email service provider platform.
Proficiency in HTML and inline CSS required.
Ability to create schema markup (JSON-LD) and implement campaign tracking requirements.
Experience integrating customer data and audience segmentation into marketing campaigns.
Familiarity with mobile-responsive design principles and email best practices.
Strong troubleshooting and technical problem-solving skills.

Nice To Haves

Salesforce Marketing Cloud experience preferred.
Experience with AMPscript, dynamic content, and personalization technologies preferred.

Responsibilities

Develop email campaigns within the enterprise email service provider (ESP) platform using project briefs, creative assets, campaign tracking codes, and customer targeting requirements.
Design, build, and deploy ad hoc and automated email campaigns that support customer acquisition, retention, and engagement strategies.
Create and maintain responsive email templates using HTML and inline CSS to ensure cross-device and cross-browser compatibility.
Configure and integrate audience segments, customer data, and campaign targeting logic for marketing initiatives.
Troubleshoot rendering issues and make adjustments to creative and technical elements as needed.
Execute comprehensive quality assurance testing to ensure accuracy, functionality, and alignment with campaign requirements before deployment.
Design, develop, test, and optimize dynamic content and triggered customer journeys.
Collaborate with platform vendors and technical teams to integrate data feeds into email templates and automated campaigns.
Support the CRM team in building mobile-optimized campaigns and enhancing customer experiences across digital channels.
Partner with cross-functional teams including Marketing, Creative, Analytics, and Technology to ensure successful campaign execution.