CRM Campaign Specialist

VML Canada (English) • Montreal, QC

1d • CA$55,000 - CA$80,000 • Hybrid

About The Position

We are looking for a skilled, detail-oriented CRM Campaign Developer/Specialist to lead the technical construction, segmentation, and deployment of our multi-channel lifecycle campaigns. In this role, you will bridge the gap between creative design and technical execution. Rather than just planning campaigns, you will actively build responsive HTML emails, construct dynamic personalization logic, write SQL queries to segment target audiences, and configure complex automated journeys. While experience with Salesforce Marketing Cloud (SFMC) or Braze is highly ideal, we are looking for a versatile developer who understands the core mechanics of modern Customer Engagement Platforms (CEPs) and email rendering ecosystem tools.

Requirements

• 2–4 years of hands-on experience in a dedicated email development, CRM execution, or marketing technology role.
• Strong proficiency in hand-coding responsive HTML and CSS specifically optimized for email clients (navigating the quirks of Outlook, Gmail, Apple Mail, etc.).
• Solid understanding of relational database structures and hands-on experience writing SQL queries for data manipulation and segment construction.
• Proven experience working with scripting languages used for dynamic email content (highly prefer AMPScript or Liquid).
• Experience utilizing email testing tools like Email on Acid or Litmus to guarantee responsive rendering.
• Ability to work cross-functionally with design, marketing, and engineering teams, translating creative mockups into functional CRM campaigns.

Nice To Haves

• Salesforce Marketing Cloud (SFMC): Deep experience with Email Studio, Journey Builder, Automation Studio, and Marketing Cloud Connect. Salesforce SFMC certifications are a strong plus.
• Braze: Experience building campaigns, Canvas flows, and writing Liquid syntax within Braze.
• Hands-on experience with Customer Data Platforms (CDPs) or Enterprise Data Warehouses.
• Familiarity with Salesforce Data Cloud / Data 360.
• Experience with real-time personalization engines, specifically Marketing Cloud Personalization (formerly Interaction Studio).

Responsibilities

• HTML/CSS Engineering: Build, test, and maintain a robust, reusable email component library to streamline production while ensuring strict brand and design compliance.
• Dynamic Scripting: Write and implement platform-specific scripting (e.g., AMPScript for Salesforce, Liquid for Braze) to drive hyper-personalized, dynamic content blocks.
• Campaign Assembly: Put together and QA client-facing emails, ensuring pixel-perfect execution, flawless links, and optimized rendering.
• QA & Testing: Leverage email preview tools (such as Litmus or Email on Acid) to ensure seamless rendering across all major email clients, devices, and dark mode environments.
• Audience Segmentation: Build, configure, and maintain precise audience segments and target lists across various relational databases and marketing automation systems.
• Database Management & SQL: Write and optimize SQL queries to filter, join, and manipulate data extensions and customer profiles.
• Data Matrix Validation: Perform data matrix validation to ensure the correct audiences are receiving the correct personalized variations prior to deploy.
• Automated & Triggered Campaigns: Build and manage automated customer journeys, multi-step lifecycle campaigns, and transactional triggered sends (including API-triggered messages).
• Delivery Infrastructure: Troubleshoot deployment issues, API payload failures, and database mismatches to ensure reliable delivery.

Benefits

• The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.
• We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
• WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed