CRM Campaign Specialist

Wingstop • Dallas, TX

4d

About The Position

We’re looking for a Campaign Specialist to join our CRM team and help bring personalized, data-driven customer communications to life across multiple channels. This role will lead the seamless execution and measurement of personalized, multichannel campaigns and customer journeys designed to increase customer frequency, strengthen retention, reactivate lapsed guests, and drive incremental revenue.

Requirements

• 3-5 years of experience in Marketing or/and Campaign Execution
• Strong attention to detail and project management skills (process-obsessed and results-driven)
• Marketing project management experience
• Collaborative and curious self-starter
• Ability to manage multiple projects in a fast-paced, agile and deadline driven environment
• Degree in Marketing or equivalent

Nice To Haves

• Salesforce Marketing Cloud or equivalent tools

Responsibilities

• Deliver accurate and timely campaigns by managing end-to-end execution including creative requests, legal and brand review, offer creation, asset handoff, content entry and QA.
• Assist in the creation and QA of campaign briefs
• Assist in the creation of analytics briefs for ad hoc analysis
• Create and facilitate campaign timelines within Monday.com
• Own email and push content entry and management to support Next Best Action program
• Own campaign proofing process, ensuring accurate and timely creative
• Ensure campaigns use appropriate taxonomy for tagging & measurement purposes
• Own internal communications of campaigns to internal stakeholders including social care team and brand partners
• Manage request, testing, and deployment of rewards and offers to internal digital and MarTech team
• Facilitate campaign calendar updates
• Facilitate internal and partnership creative review and approvals
• Make copy and link edits, as needed, in Figma
• Work with legal to get necessary legal review and disclosures necessary for comms
• Pull available data to support campaign reporting on a weekly and ad hoc basis
• Proactively identify and act on opportunities for improvement in current campaign development and reporting process
• Own briefing for web and app assets and facilitate creative review and approval process, as needed

Benefits

• Unlimited paid time off for exempt employees
• One paid volunteer day of your choice
• Competitive bonus structure for eligible roles
• Team member stock purchase plan
• Health savings or flexible spending account options
• 401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
• Comprehensive medical, dental, and vision benefits
• Basic life and AD&D insurance provided
• Pet insurance
• Education Assistance
• Wellness reimbursement program
• Paid maternity and paternity leave
• Lunch provided every Tuesday and Thursday in office
• Discount on Wingstop gift cards
• Onsite game room

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level