CRM Specialist

Brightspeed•Charlotte, NC

3d•Hybrid

About The Position

We are currently looking for a CRM Specialist to join our growing Marketing team! In this role, you will be responsible for will be responsible for designing, building, improving, and maintaining customer communications and triggers in Sales Force Marketing Cloud and other key MarTech solutions. Come help us build the best and fastest fiber-optic network in America! As CRM Specialist, your duties will include: Build customized customer journeys in marketing cloud through combined expertise in database management and data extensions. Optimize our use of Salesforce reports and automations to monitor and optimize KPIs. Responsible for the email platform optimization, acting as the subject matter expert for optimizing all email KPIs including inbox deliverability, data feeds, mobile metrics Bring extensive experience in SFMC products Complete technical production and deployment activities including but not limited to automated email campaign set-up, scheduling, testing, data architecture, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns inside SFMC

Requirements

2+ years of SFMC Development and Administration experience.
Strong business acumen and excellent written and oral communication skills.
Demonstrated ability to manage multiple projects through prioritization, planning, and task delegation.
Track record of delivering results and an ability to operate in both a long term strategic as well as short term tactical scope in a high-energy, fast-paced environment.

Nice To Haves

Marketing Cloud Certification strongly preferred.
Bachelor’s Degree in Business Administration, Marketing or related field.

Responsibilities

Designing, building, improving, and maintaining customer communications and triggers in Sales Force Marketing Cloud and other key MarTech solutions.
Build customized customer journeys in marketing cloud through combined expertise in database management and data extensions.
Optimize our use of Salesforce reports and automations to monitor and optimize KPIs.
Responsible for the email platform optimization, acting as the subject matter expert for optimizing all email KPIs including inbox deliverability, data feeds, mobile metrics.
Complete technical production and deployment activities including but not limited to automated email campaign set-up, scheduling, testing, data architecture, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns inside SFMC.