CRM Campaign Coordinator

Shell•Houston, TX

3d•$103,000 - $155,000•Onsite

About The Position

Shell is seeking a Customer Relationship Management (CRM) Campaign Coordinator to join its team in Woodcreek, Houston, Texas. The CRM Campaign Coordinator will play a vital role in supporting the execution of the overall CRM and Digital Engagement strategy. This position ensures that CRM campaigns are delivered on time, with clarity, accuracy, and consistency, while aligning with strategic objectives to enhance customer engagement and loyalty. Working closely with the CRM Manager, internal teams, and external partners, this role is responsible for managing campaign briefs, coordinating execution across channels, and ensuring a seamless and engaging customer experience. The ideal candidate is organized, detail-oriented, and thrives in managing multiple tasks and timelines in a dynamic environment. Shell Mobility is one of the world's largest customer-facing businesses, serving more than 32 million customers every day across 46,000 locations in over 80 countries. As we continue to grow and evolve through the energy transition, we are transforming how we engage customers through loyalty, digital experiences, personalization, data, and AI-driven marketing. This role offers a unique opportunity to shape the future of customer engagement for one of the world's most recognized brands, driving innovative CRM and loyalty strategies that influence millions of customer interactions and deliver meaningful business growth.

Requirements

Must have legal authorization to work in the US on a full-time basis for anyone other than current employer
Bachelor’s Degree
At least 3 or more years of experience in CRM
Understanding of CRM best practices and customer lifecycle marketing

Nice To Haves

Familiarity with Braze CRM platforms and tools is preferred
A good overall understanding of the Mobility & Convenience business is an advantage

Responsibilities

Execute CRM and Digital Engagement strategy through campaign delivery across owned channels (email, app, SMS, push notifications)
Managing campaign briefs to ensure clarity, consistency, and alignment with objectives and messaging standards
Work with legal to make sure campaign terms and conditions are accurate and compliant with relevant regulations
Manage customer journeys to provide a seamless and engaging experience across touchpoints
Work with SMEs (Subject Matter Experts) and Product Owners to ensure messaging is accurate, relevant, and consistent
Coordinate campaign timelines, asset delivery, and approvals to ensure on-time execution
Conduct quality assurance checks on campaign content, targeting, and technical functionality
Maintain and update campaign calendars and documentation to track progress and performance
Support with post-campaign reporting, metrics, and supporting continuous improvement efforts
Support A/B testing and the implementation of enhancements based on performance data