CRM Automation Manager

Neo Group

3d•Remote

About The Position

As part of our continued growth, Neo Group is recruiting on behalf of one of our local partners, leveraging our network of 1,400 talented professionals across 10+ countries. Together, we are committed to delivering innovative, data-driven solutions that empower our clients and foster professional growth within a dynamic and collaborative workplace. We are on the lookout for a CRM Automation Manager to join our CRM Team. Role overview As a CRM Automation Manager, you’ll design and optimize automated communication journeys across the entire customer lifecycle. You’ll work across email, push, SMS, and in-app channels to create relevant and timely customer communication. You’ll use A/B testing, campaign analytics, and customer behaviour data to improve conversion and retention, identify growth opportunities, and develop new ideas for automated CRM flows.

Requirements

2+ years of experience in CRM automation or marketing automation.
Hands-on experience with trigger-based lifecycle campaigns, including welcome flows, deposit conversion, churn prevention, and reactivation.
Strong understanding of event-driven logic, customer segmentation, and CRM automation platforms such as Smartico, FastTrack, Customer.io, Optimove, or similar.
Strong analytical skills and practical experience with Looker, Tableau, or similar BI tools.
Ability to work closely with Product, Analytics, Content, and Design teams to coordinate and deliver CRM campaigns.

Responsibilities

Design, build, and optimize automated communication flows across the customer lifecycle, from registration to churn prevention and reactivation.
Develop onboarding and welcome journeys across email, push, SMS, and in-app channels.
Create and manage reactivation campaigns and automated flows for different stages of the customer lifecycle.
Run A/B tests to improve funnel conversion rates and reactivation performance.
Analyze campaign results, build dashboards, and automate reporting and trigger logic.
Analyze customer behavior and conversion data to identify insights, develop growth hypotheses, and improve CRM performance.