CRM and Marketing Technology Administrator

Haynes and Boone, LLP•Dallas, TX

8d•Onsite

About The Position

The CRM and Marketing Technology Administrator will serve as the firm’s primary product administrator of the firm’s client relationship management system (CRM) LexisNexis InterAction, responsible for leading the firm’s CRM strategy reporting to the Manager of Business Development Operations. This role combines technical administration, product strategy, and business partnership, ensuring the CRM supports the firm’s client focused initiatives, business development (BD) goals, and intelligence operations. This role operates at the intersection of technology, data, and business partnership collaborating closely with BD, IT, and other key stakeholders to deliver high-impact solutions, strengthen data integrity, product enhancements and enable firmwide adoption. The ideal candidate brings both strategic vision and hands-on expertise, with the ability to translate complex systems into actionable insights.

Requirements

Deep experience administering CRM systems in a law firm, preferably LexisNexis InterAction (on‑prem and/or IA+).
Demonstrated success leading CRM platform upgrades or cloud migrations.
Strong understanding of law‑firm BD processes, client teams, and marketing operations.
Expertise in data governance, data modeling, reporting, and analytics.
Led firmwide CRM training and adoption initiatives, developing role‑based learning paths, delivering attorney and staff training sessions, and creating clear documentation that increased active InterAction usage and data‑quality compliance across the firm.
Strong data manipulation, computer and information management skills, including knowledge of databases and database administration.
Strong reporting and data visualization skills.
Knowledge of database and data management principles and best practices.
Strong Microsoft Office skills (especially Outlook, Excel and PowerBI).
Strong grammar and typographical error identification skills.
Attention to detail is critical.
Excellent interpersonal relations, oral and written communication skills required.
Must have excellent customer service attitude and be comfortable communicating with all levels of staff and lawyers.
Must also be able to translate technical solutions into layperson’s language and perform ad hoc training when necessary.
Must be self-motivated, self-learner, independent and able to work effectively with limited supervision.
Must be able to prioritize, organize, meet tight deadlines, and handle urgent interruptions in a professional manner.

Responsibilities

Serve as the product administrator for InterAction, defining the roadmap, prioritizing enhancements, and managing the platform lifecycle.
Lead the firm’s migration to InterAction enhancements, including planning, data readiness, testing, user adoption, and vendor coordination.
Partner with Data Specialist, BD to align CRM capabilities with client development strategy, key client programs, attorney engagement and relationships and firm adoption.
Oversee all aspects of CRM administration, including configuration, data governance, integrations, and system performance.
Establish and enforce data quality standards, governance policies, and firmwide data stewardship practices.
Conduct complex data audits, imports/exports, and advanced reporting using PowerBI and other InterAction tools.
Work closely with Data Specialist, IT, Competitive Intelligence, Marketing Technology, and other administrative teams to ensure CRM data flows seamlessly across systems.
Manage vendor relationships with LexisNexis, Cirrom and other technology partners.
Develop and deliver training programs for attorneys, assistants, and BD staff.
Create documentation, best‑practice guides, and communication plans to support adoption.
Provide high‑level support to power users and troubleshoot escalated issues.