CRM Analyst, Strategy & Analytics

Player 15 Group • Phoenix, AZ

5d • Onsite

About The Position

Player 15 Group is the sports and entertainment company behind the Phoenix Suns (NBA), Phoenix Mercury (WNBA), Valley Suns (G League), and Mortgage Matchup Center. Headquartered in downtown Phoenix, Player 15 Group is driven by a culture built on passion, creativity, innovation, and care. Our people are at the center of everything we do, united by a shared commitment to create unforgettable memories for our fans, partners, and community. We offer a fast-paced, collaborative environment where every team member contributes to the success of our teams, the experiences of our fans, and the impact we make throughout our community. We are seeking an experienced and motivated CRM Analyst, Strategy & Analytics to join our team. In this role, you will support all facets of CRM operations and strategy for Ticket Sales and Partnerships, while playing a key role in broader department initiatives.

Requirements

• At least 1 year of hands-on experience supporting or administering a Salesforce CRM platform
• Demonstrated ability to work cross-departmentally and communicate at a high level
• Strong passion for the business of sports with a can-do, hard-working, proactive attitude
• Strong attention to detail and accuracy
• Proficiency in SQL
• Bachelor’s degree required

Nice To Haves

• Past work as a consultant, business analyst, or similar role a plus

Responsibilities

• Collaborate with cross-functional stakeholders to establish CRM-related KPIs, measure sales performance, and provide actionable business insights
• Manage CRM campaign execution, including audience segmentation, campaign setup, tracking, reporting, and post-campaign analysis to measure effectiveness and optimize sales outcomes
• Perform CRM administrative functions for the Ticket Sales and Partnerships teams, including lead management, database hygiene, user support, training, and execution of ad hoc requests
• Design, build, and maintain Salesforce in-platform reports that deliver visibility into sales performance, operational metrics, and key business trends
• Maintain CRM documentation and reporting standards, gather user feedback to improve adoption, and recommend system enhancements and best practices

Benefits

• Competitive medical, dental, vision, life and disability coverage options
• Paid vacation, sick time, volunteer time and company holidays
• 401(k) plan with Player 15 Group match
• Team member experiences throughout the year including team offsites, catered lunches, coffee stands, ice cream trucks and more
• Team swag throughout the year plus employee discounts at our Team Shop and online store
• Complimentary tickets to Phoenix Suns, Phoenix Mercury, and Valley Suns games, plus other local sporting events and concerts, as available
• Access to amenities, including: Full fitness center with locker rooms and showers, Indoor/outdoor basketball courts, Pickleball court, Golf simulator and putting green, On-site cafeteria and collaborative gathering spaces

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level