CRM Activation Engineering Lead, U.S. BioPharmaceuticals Customer Engagement

AstraZeneca • Wilmington, DE

30d

About The Position

We are seeking a visionary CRM Activation Engineering Lead to spearhead the digital transformation of our U.S. BioPharmaceuticals customer engagement ecosystem. This high-impact role sits at the intersection of life sciences and cutting-edge technology. You will lead the activation of the Salesforce Life Science Cloud suite and modernize our integration landscape to create a seamless, data-driven experience for healthcare providers and patients.
As the bridge between global innovation and local execution, you will partner with global product teams to adapt core platforms into high-performing, U.S.-specific solutions, ensuring BioPharmaceuticals treatments reach the right patients at the right time.

Requirements

• Bachelor’s degree preferably in computer science, Information Technology, or a related field.
• 7+ years of overall experience preferably in CRM or related Customer Engagement processes.
• Proven ability to influence and align senior stakeholders across both Business and IT. You must be able to translate complex technical trade-offs into strategic business value and negotiate priorities between U.S. commercial leaders and Global IT product owners.
• Expert-level understanding of closed-loop marketing and omnichannel orchestration. Proven ability to architect solutions where CRM activities and digital triggers (email, web, social) are synchronized via a central AI/data engine.
• Proven track record managing Veeva CRM or Salesforce Life Science Cloud suite. Deep expertise in Salesforce Data Cloud and Marketing Cloud.
• Mastery of RESTful API design, Event-Driven Architecture (EDA), and asynchronous messaging patterns using tools like Kafka or MuleSoft. Experience managing complex data pipelines and ETL/ELT processes, specifically ensuring data integrity across disparate clinical and commercial sources.
• Proven ability to lead Scrum/Kanban squads, manage technical debt, and drive a DevSecOps culture (CI/CD pipelines, GitFlow, Automated Testing).

Nice To Haves

• Hands-on experience or certifications in Salesforce Agentforce or building autonomous agents using Large Language Models (LLMs) and RAG (Retrieval-Augmented Generation).
• Deep understanding of U.S. Pharma commercial landscape (HIPAA, claims data, EHR models, and regulatory considerations).
• Proficiency in AWS or Azure cloud services, specifically for serverless computing (Lambda/Functions) or data warehousing (Snowflake).
• Experience managing "Managed Services" or System Integrator (SI) partners to ensure code quality and adherence to architectural blueprints.

Responsibilities

• Lead the technical implementation and optimization of Salesforce Life Science Cloud, Marketing Cloud, and Data Cloud.
• Pioneer the deployment of Agentforce to automate customer interactions and enhance field force productivity through autonomous agents.
• Translate complex U.S. BioPharmaceuticals business requirements (e.g., sample management, patient services, physician targeting) into scalable technical architectures and reference designs.
• Design and drive the technical strategy for omnichannel orchestration across Salesforce Life Science Cloud and Marketing Cloud.
• Leverage Data Cloud as the "intelligent brain" to enable real-time, closed-loop engagement.
• You will be responsible for ensuring that AI-driven insights (e.g., Next Best Action) are seamlessly surfaced to field reps in CRM while simultaneously triggering personalized digital journeys in Marketing Cloud, creating a unified experience for U.S. HCPs.
• Overhaul the peripheral integration ecosystem, transitioning from legacy middleware toward real-time, API-first architectures.
• Define and enforce standards for event-driven integrations and microservices.
• Ensure seamless data orchestration between Salesforce Data Cloud and internal/external data sources (e.g., claims data, EHR integrations, specialty pharmacy feeds), prioritizing data quality, lineage, and latency.
• Serve as the primary technical liaison to Global Product teams, extending the "Global Core" baseline to meet unique U.S. regulatory and market demands.
• Establish feedback loops that influence the global roadmap to account for U.S. BioPharmaceuticals’s specific technical constraints and opportunities.
• Lead and mentor a squad of engineers, fostering a culture of technical excellence, agile delivery, and continuous learning.
• Set engineering standards, conduct design/code reviews, and drive DevSecOps practices (CI/CD, automated testing, observability).
• Oversee technical deliverables from external implementation partners and Salesforce Professional Services to ensure alignment with quality expectations and architecture principles.

Benefits

• You’ll shape the technical foundation of a modern, data-driven engagement ecosystem and see your work translate directly into better outcomes for the US patient community.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level