CRM Activation Engineering Lead, U.S. BioPharmaceuticals Customer Engagement

AstraZeneca•Wilmington, DE

11d

About The Position

CRM Activation Engineering Lead, U.S. BioPharmaceuticals Customer Engagement The Opportunity We are seeking a visionary CRM Activation Engineering Lead to spearhead the digital transformation of our U.S. BioPharmaceuticals customer engagement ecosystem. This high-impact role sits at the intersection of life sciences and cutting-edge technology. You will lead the activation of the Salesforce Life Science Cloud suite and modernize our integration landscape to create a seamless, data-driven experience for healthcare providers and patients. As the bridge between global innovation and local execution, you will partner with global product teams to adapt core platforms into high-performing, U.S.-specific solutions, ensuring BioPharmaceuticals treatments reach the right patients at the right time. Key Responsibilities Platform Activation & Innovation Lead the technical implementation and optimization of Salesforce Life Science Cloud, Marketing Cloud, and Data Cloud. Pioneer the deployment of Agentforce to automate customer interactions and enhance field force productivity through autonomous agents. Translate complex U.S. BioPharmaceuticals business requirements (e.g., sample management, patient services, physician targeting) into scalable technical architectures and reference designs. AI-Driven Omnichannel Orchestration: Design and drive the technical strategy for omnichannel orchestration across Salesforce Life Science Cloud and Marketing Cloud. Leverage Data Cloud as the "intelligent brain" to enable real-time, closed-loop engagement. You will be responsible for ensuring that AI-driven insights (e.g., Next Best Action) are seamlessly surfaced to field reps in CRM while simultaneously triggering personalized digital journeys in Marketing Cloud, creating a unified experience for U.S. HCPs. Integration & Ecosystem Modernization Overhaul the peripheral integration ecosystem, transitioning from legacy middleware toward real-time, API-first architectures. Define and enforce standards for event-driven integrations and microservices. Ensure seamless data orchestration between Salesforce Data Cloud and internal/external data sources (e.g., claims data, EHR integrations, specialty pharmacy feeds), prioritizing data quality, lineage, and latency. Global-to-Local Strategic Alignment Serve as the primary technical liaison to Global Product teams, extending the "Global Core" baseline to meet unique U.S. regulatory and market demands. Establish feedback loops that influence the global roadmap to account for U.S. BioPharmaceuticals’s specific technical constraints and opportunities. Engineering Leadership Lead and mentor a squad of engineers, fostering a culture of technical excellence, agile delivery, and continuous learning. Set engineering standards, conduct design/code reviews, and drive DevSecOps practices (CI/CD, automated testing, observability). Oversee technical deliverables from external implementation partners and Salesforce Professional Services to ensure alignment with quality expectations and architecture principles.

Requirements

Bachelor’s degree preferably in computer science, Information Technology, or a related field.
7+ years of overall experience preferably in CRM or related Customer Engagement processes.
Proven ability to influence and align senior stakeholders across both Business and IT.
Expert-level understanding of closed-loop marketing and omnichannel orchestration.
Proven ability to architect solutions where CRM activities and digital triggers (email, web, social) are synchronized via a central AI/data engine.
Proven track record managing Veeva CRM or Salesforce Life Science Cloud suite.
Deep expertise in Salesforce Data Cloud and Marketing Cloud.
Mastery of RESTful API design, Event-Driven Architecture (EDA), and asynchronous messaging patterns using tools like Kafka or MuleSoft.
Experience managing complex data pipelines and ETL/ELT processes, specifically ensuring data integrity across disparate clinical and commercial sources.
Proven ability to lead Scrum/Kanban squads, manage technical debt, and drive a DevSecOps culture (CI/CD pipelines, GitFlow, Automated Testing).

Nice To Haves

Hands-on experience or certifications in Salesforce Agentforce or building autonomous agents using Large Language Models (LLMs) and RAG (Retrieval-Augmented Generation).
Deep understanding of U.S. Pharma commercial landscape (HIPAA, claims data, EHR models, and regulatory considerations).
Proficiency in AWS or Azure cloud services, specifically for serverless computing (Lambda/Functions) or data warehousing (Snowflake).
Experience managing "Managed Services" or System Integrator (SI) partners to ensure code quality and adherence to architectural blueprints.

Responsibilities

Lead the technical implementation and optimization of Salesforce Life Science Cloud, Marketing Cloud, and Data Cloud.
Pioneer the deployment of Agentforce to automate customer interactions and enhance field force productivity through autonomous agents.
Translate complex U.S. BioPharmaceuticals business requirements (e.g., sample management, patient services, physician targeting) into scalable technical architectures and reference designs.
Design and drive the technical strategy for omnichannel orchestration across Salesforce Life Science Cloud and Marketing Cloud.
Leverage Data Cloud as the "intelligent brain" to enable real-time, closed-loop engagement.
Overhaul the peripheral integration ecosystem, transitioning from legacy middleware toward real-time, API-first architectures.
Define and enforce standards for event-driven integrations and microservices.
Ensure seamless data orchestration between Salesforce Data Cloud and internal/external data sources (e.g., claims data, EHR integrations, specialty pharmacy feeds), prioritizing data quality, lineage, and latency.
Serve as the primary technical liaison to Global Product teams, extending the "Global Core" baseline to meet unique U.S. regulatory and market demands.
Establish feedback loops that influence the global roadmap to account for U.S. BioPharmaceuticals’s specific technical constraints and opportunities.
Lead and mentor a squad of engineers, fostering a culture of technical excellence, agile delivery, and continuous learning.
Set engineering standards, conduct design/code reviews, and drive DevSecOps practices (CI/CD, automated testing, observability).
Oversee technical deliverables from external implementation partners and Salesforce Professional Services to ensure alignment with quality expectations and architecture principles.

Benefits

An inclusive culture where you will connect different thinking to generate new and valuable opportunities.
Where you will find a commitment to lifelong learning, growth and development for all.
Along with our purpose to bring life-changing medicines to people across the globe, we have a promise to you: to help you realise the full breadth of your potential.
Here, you’ll do work that has the potential to change your life and improve countless others.
And, together with your team, you’ll shape a culture that unites and inspires us every day.

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