CRM Activation Tech Lead, U.S. BioPharmaceuticals Customer Engagement

AstraZeneca•Wilmington, DE

11d

About The Position

CRM Activation Tech Lead, U.S. BioPharmaceuticals Customer Engagement The Opportunity We are looking for a hands-on CRM Activation Tech Lead to drive the technical execution of our U.S. BioPharmaceuticals digital engagement tools. In this role, you’ll be the "engine room" of our digital transformation, focusing on the build and maintenance of a seamless, data-driven experience for healthcare providers (HCPs) and patients. You will work closely with the Activation Engineering Lead to turn global platform blueprints into high-performing, local solutions that ensure life-saving treatments reach the right people. Key Responsibilities Hands-on Implementation: Lead the technical build-out and day-to-day optimization of Salesforce Life Science Cloud, Marketing Cloud, and Data Cloud. AI & Automation Execution: Support the deployment of Agentforce pilots to automate customer interactions and boost field force productivity. Omnichannel Delivery: Execute the technical strategy for omnichannel journeys, ensuring Data Cloud triggers real-time, personalized actions for field reps in the CRM. Integration Building: Develop and maintain API-first and event-driven integrations between Salesforce and US-specific data sources like claims and EHR feeds. Squad Mentorship: Lead a squad of engineers through daily Scrum/Kanban activities, conducting code reviews and enforcing DevSecOps standards (CI/CD, automated testing). Vendor Quality Control: Review technical deliverables from external partners to ensure they meet our internal architectural principles and code quality expectations.

Requirements

Bachelor’s Degree or equivalent experience
5+ years of experience in CRM or related Customer Engagement processes.
Proven track record managing Veeva CRM or Salesforce Life Science Cloud suite.
Deep expertise in Salesforce Data Cloud and Marketing Cloud.
Proficiency in RESTful API design and Event-Driven Architecture (EDA) using tools like MuleSoft or Kafka.
Proven experience leading engineering squads, managing technical debt, and driving GitFlow and CI/CD pipelines.
Ability to explain technical trade-offs to IT partners and translate business requirements into technical designs.

Nice To Haves

Hands-on experience or certifications in Salesforce Agentforce or building autonomous agents using Large Language Models (LLMs) and RAG (Retrieval-Augmented Generation).
Deep understanding of U.S. Commercial Landscape (HIPAA, claims data, EHR models, and regulatory considerations).
Proficiency in AWS or Azure cloud services, specifically for serverless computing (Lambda/Functions) or data warehousing (Snowflake).
Experience managing "Managed Services" or System Integrator (SI) partners to ensure code quality and adherence to architectural blueprints.

Responsibilities

Hands-on Implementation: Lead the technical build-out and day-to-day optimization of Salesforce Life Science Cloud, Marketing Cloud, and Data Cloud.
AI & Automation Execution: Support the deployment of Agentforce pilots to automate customer interactions and boost field force productivity.
Omnichannel Delivery: Execute the technical strategy for omnichannel journeys, ensuring Data Cloud triggers real-time, personalized actions for field reps in the CRM.
Integration Building: Develop and maintain API-first and event-driven integrations between Salesforce and US-specific data sources like claims and EHR feeds.
Squad Mentorship: Lead a squad of engineers through daily Scrum/Kanban activities, conducting code reviews and enforcing DevSecOps standards (CI/CD, automated testing).
Vendor Quality Control: Review technical deliverables from external partners to ensure they meet our internal architectural principles and code quality expectations.

Benefits

You will be at the forefront of the agentic era of CRM, leveraging the latest Salesforce tools to drive patient impact at scale.
You’ll shape the technical foundation of a modern, data-driven engagement ecosystem and see your work translate directly into better outcomes for the US Patient community.
An inclusive culture where you will connect different thinking to generate new and valuable opportunities.
Where you will find a commitment to lifelong learning, growth and development for all.
Our Inclusion & Diversity (I&D) mission is to create an inclusive and equitable environment where people belong, using the power of our diversity to push the boundaries of science to deliver life-changing medicines to patients.
Inclusion and diversity are fundamental to the success of our company, because innovation requires breakthrough ideas that only come from a diverse workforce empowered to challenge conventional thinking.
We’re curious about science and the advancement of knowledge.
We find creative ways to approach new challenges.
We’re driven to make the right choices and be accountable for our actions.
As an organisation centred around what makes us human, we put a big focus on people.
Across our business, we want colleagues to wake up excited about their day at the office, in the field, or in the lab.
Along with our purpose to bring life-changing medicines to people across the globe, we have a promise to you: to help you realise the full breadth of your potential.
Here, you’ll do work that has the potential to change your life and improve countless others.
And, together with your team, you’ll shape a culture that unites and inspires us every day.