CRM Lead

REMOVERY LLC•Austin, TX

2d•Onsite

About The Position

As the Customer Relationship Management Lead (CRM Lead), you will own the day-to-day execution of Removery’s CRM function. Working from our Austin headquarters, you will be the primary owner of Salesforce Marketing Cloud (SFMC), working directly with Marketing, Operations, Contact Center, and Product to build and optimize journeys, automations, and campaigns that move clients from inquiry to booked appointment to loyal advocate. This role is part of Removery’s Marketing team, reporting to the Head of Marketing alongside peers across demand generation, digital performance, brand, and content.

Requirements

Bachelor’s degree in Marketing, Communications, Business or a related field (or equivalent professional experience)
At least five years of professional experience in CRM, lifecycle marketing, or marketing automation roles including Salesforce Marketing Cloud
Ability to work from our Austin-based headquarters at least four days per week, excluding approved time off and business travel

Nice To Haves

Salesforce Marketing Cloud certification.
Working knowledge of technical functions in Salesforce.
Experience in multi-location services, retail, or health and wellness industries.
Familiarity with adjacent platforms such as Zenoti or similar booking/practice management systems.
Experience with SMS marketing programs and omnichannel engagement strategies.
Exposure to Martech integration decisions and basic data architecture concepts.
Experience in content creation that drives engagement through message quality tied to the client journey.

Responsibilities

Salesforce Marketing Cloud (SFMC): You are the primary operator of SFMC. You collaborate, build, test, deploy, and optimize — hands-on, every day – with an end-user first mentality that drive business results.
Client journey: Build and continuously improve omnichannel journeys across email and SMS covering all key moments — from lead to booking to show to start, plus pre-appointment reminders, post-visit follow-up, and referral triggers.
Data segmentation and hygiene: Maintain clean, well-structured audience segments. Own contact data quality, scoring logic, guardrails and suppression lists. Make the database a reliable and scalable asset that drives measurable business outcomes.
Testing & Quality Control: Test subject lines, send times, messaging, CTAs, and journey logic. Document what works and apply it. Treat every message as an opportunity to learn.
Performance & Reporting: Own the CRM performance dashboard. Report regularly on bookings generated, show/show rate impact, conversion lift, and revenue contribution. Connect your work directly to business outcomes.
Operational Excellence: Work closely with Marketing, the Contact Center, and Product to identify friction points in the client journey and fix them. You’re a problem-solver who moves fast and follows through.
Platform Integrations: Keep SFMC running efficiently alongside Salesforce CRM and other connected tools. Flag integration issues early and work cross-functionally to resolve them.

Benefits

Comprehensive Medical, Dental, Vision, STD and LTD
Company paid Life Insurance. Plus, the option to purchase more!
Additional optional coverages such as Short and Long-term disability, Flexible Savings Accounts, etc.
Paid Parental Leave based on tenure
Eight (8) company paid holidays plus additional floating holidays based on tenure
Flexible Paid Time Off
8 hours of paid volunteer time per year
401(k) Program with generous company match
Team Member Referral Bonus Program
Employee Assistance Program – resources to help you manage work-life balance
Collaborative work environment with an amazing culture, committed to diversity and inclusion
Ongoing training and opportunities for advancement with a growing global company