Sr Manager, Customer Engagement, Market Activation

McDonald's Corporation•Chicago, IL

About The Position

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world. At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements. Department OverviewRole responsible for supporting activation of Global Customer Engagement strategy across marketsDuties The Market Activation Team (MAT) Purpose: We activate CP initiatives and strengthen the bridge between GCE and markets — shaping strategy, scaling key initiatives, and representing market needs — so that we drive trusted partnerships, impactful digital outcomes, media efficiencies, and tangible business growth.

Requirements

Proven experience with developing strategies, crossfunctional influencing and developing operational execution plans
Strong communication and influencing skills (i.e.presenting and hosting workshops with markets)
Experience with adapting or evolving existing methods – open to changing parts of processes to make them better as part of day-to-day activities
Agile approach to problem-solving and working crossfunctionally
Curious learner with test / learn mindset
Strong digital experience required (Digital, CRM, Acquisition, Media, Martech)
Campaign experience required
Market experience required

Responsibilities

Accelerate the business through cross-system insights & learnings
Support markets in delivering against their digital goals (loyalty acquisition, adoption, retention with focus on 90 day active, loyalty sales)
Drive digital adoption (with focus on GMA, Delivery).
Support execution of digital strategy and identify and share best practices across system
Ability to Lead cross-functional project ‘squads’ in support of key GCE priorities
Partner with the Global Campaign Team to lead a connected digital strategy and help facilitate the day process & partnership between GCE & Global Campaigns
Partner side-by-side with markets to support activation of strategies, including helping to optimize their marketing plans. Provide them with holistic, front-line market support—acting as first responders to ensure strong execution and impact of GCE strategic priorities.
Act as liaison between global and markets to bring market learnings back to global team
Proactively support big bets and key problem areas as identified by markets and segments