Sr. Activation Manager, Social
About The Position
DoubleVerify is a leading software platform for digital media measurement, data and analytics. DV’s mission is to be the definitive source of transparency and data-driven insights into the quality and effectiveness of digital advertising for the world’s largest brands, publishers and digital ad platforms. DV’s technology platform provides advertisers with consistent and unbiased data and analytics that can be used to optimize the quality and return on their digital ad investments. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital advertising ecosystem, helping to build a better industry. Learn more at www.doubleverify.com. DoubleVerify is seeking an experienced and motivated Sr Activation Manager, Social to join our growing Activation team in North America. In this role, you will play a critical role in scaling our Activation function, designed to unlock significant partner growth by accelerating adoption across our Social measurement, targeting and performance solutions. This person will work with some of the biggest and most sophisticated advertisers in the industry, guiding them in effectively using DV’s technology and demonstrating DV’s considerable value to their investment strategies. This role is particularly suited for someone with direct experience in social paid investment, who understands the nuances of social platforms running campaigns in the respective platforms. The Activation function sits at the intersection of sales and account management, ensuring a smooth transition for partners from initial contact to successful campaign execution. By focusing on empowering partners to achieve their goals, such as improved campaign performance and generating operational efficiencies, this function directly drives increased Social adoption and unlocks new revenue streams.
Requirements
- Minimum of 4 years of social platform experience either, in a client-facing role or at an advertising agency activating social platforms within the advertising technology or marketing industry
- Proven track record of success in developing and implementing strategic client onboarding programs
- Strong understanding of programmatic & social advertising concepts, platform restrictions, content adjacency risks, industry specific measurement needs, and campaign optimization strategies.
- Proficiency across platforms such as Google Ads, DV360, Meta Ads Manager, TikTok Ads Manager, and similar social ad-serving tools.
- Excellent communication and interpersonal skills, with the ability to build strong relationships with clients and internal stakeholders
- Strong organizational skills and ability to balance multiple priorities and deliverables
- Strong analytical capabilities and high proficiency in Excel; experience with additional analytics tools is a plus
- Consultative skill set: able to simplify technical concepts and empower customer understanding.
- Deep empathy and strong customer-centric mindset
- Ability to work independently, with strong time management skills to support clients
- Experience collaborating in a fast-paced, results-oriented environment
Nice To Haves
- Programmatic experience, specifically on YouTube is also preferred, but not required
Responsibilities
- Partner with Sales to add tactical and strategic guidance in client discovery meetings, crafting solutions to address campaign optimization, automation, and performance challenges.
- Act as a technical resource in the pitch process, proactively identifying roadblocks and ensuring smooth Proof-of-Concept (POC) execution.
- Spearhead internal & external enablement processes to foster best practices through education & implementation
- Ensure successful partner onboarding, briefing Account Managers and assisting with initial Social integration.
- Troubleshoot technical issues, analyze campaign performance data, and collaborate on strategic reporting and data visualization.
- Develop a deep understanding of the full DV product suite.
- Apply your social expertise to guide clients through unique safety and platform considerations that impact social media buying.
- Stay informed of industry trends to ensure DV’s social solutions remain a valuable solution and continuously refine pre-launch strategies.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
501-1,000 employees
