Sr. Manager, Supply Activation

Comcast•New York, NY

About The Position

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world. Job Summary The Senior Manager, Supply Activation is a strategic leader within FreeWheel's Global Programmatic Operations organization, responsible for building and leading the Supply Activation function and driving the programmatic optimization strategy for FreeWheel's publisher partners. This role leads a team of Account Managers focused on enabling publisher success across the FreeWheel Marketplace through supply optimization, product adoption, and activation of advertiser demand. The Senior Manager acts as a cross-functional partner to Publisher Relationship teams, Product, Product Marketing, Sales Marketing, and Engineering - ensuring publishers are equipped with the tools, insights, and strategies needed to maximize programmatic revenue and marketplace performance. Sitting within the Programmatic Activation pillar, this leader will work in close coordination with Demand Activation to ensure cohesive supply-demand strategy across deal lifecycle management, optimization, and troubleshooting. The ideal candidate brings deep expertise in CTV programmatic dynamics, strong people leadership, and a proven ability to translate complex technical concepts into actionable business recommendations.

Requirements

5–7+ years of experience in programmatic operations, publisher account management, or ad tech account leadership; CTV or digital video experience strongly preferred.
2+ years of proven experience managing or leading teams, including coaching, strategic direction, and performance management.
Deep knowledge of the programmatic ecosystem, including SSP and ad server technologies, DSPs, auction mechanics, identity and addressability, and cross-platform video supply.
Strong track record of managing strategic publisher or programmatic partner relationships with measurable business impact.
Exceptional analytical, consultative, and communication skills with an ability to translate complex topics for both technical and business audiences.
Proficiency with analytics and reporting tools (e.g., Looker or similar BI dashboards).
Demonstrated experience leveraging AI-assisted tools to improve team workflows, operational processes, or analytical output (e.g., Microsoft Copilot, Glean, large language models).
Demonstrated strength in cross-functional collaboration and influencing without authority.
Highly organized, proactive, and motivated to drive continuous improvement and achieve team goals.
Bachelor's degree or equivalent experience.

Nice To Haves

Experience building or scaling a new function, team, or operational capability from the ground up.
Background in SSP or ad server environments with direct publisher-facing responsibilities at a strategic level.
Familiarity with CTV supply chain workflows, including deal types (PMP, PG, open exchange), yield optimization, dynamic floor pricing, and marketplace health metrics.
Understanding of addressability, audience signals, and how identity impacts supply-side monetization strategy.
Experience with programmatic product development cycles - translating operational insights into product requirements.
Exposure to linear programmatic, set-top box inventory, or emerging CTV supply formats.
Track record of driving AI adoption within a team - including designing AI-enhanced workflows, developing prompt libraries or templates, and evaluating emerging AI capabilities for operational application.