Credit Card Product & Offer Development Partner

Citizens Financial GroupNewark, DE
Hybrid

About The Position

Responsible for defining and leading product suite & offer innovation for the consumer credit card business. This role will be integral part of the consumer card business and lead product(s) and offer innovation to ensure and deliver card products that fit the needs of our growing customer base. Translating customer and market insight, market opportunity, profitability, and competitive dynamics into a clear path to developing best in class product offerings with clearly defined strategy across product value propositions, offers, and capabilities. This leader will own the product development agenda, leading in a cross-functional leadership role in a highly matrixed environment, providing strategic leadership across key partners within Product, Marketing, Digital, Distribution, Risk Analytics, Finance, Operations, and Technology. The position requires a balance of long-term vision with hands-on execution rigor to ensure strategy translates to measurable business impact.

Requirements

  • Bachelors Degree
  • 10+ years of Credit Card product and/or product marketing experience
  • Strong knowledge and mastery of the credit card industry and product economics
  • Demonstrated success is building and scaling new credit card products and programs

Nice To Haves

  • MBA
  • 5+ years in a product development role across major bank issuers

Responsibilities

  • Define and lead the multi-year credit card product offering strategy aligned to enterprise objectives
  • Identify market and competitive opportunity to develop competitive product offerings to increase acquisitions and drive sustainable growth
  • Optimize performance across existing products with offer and capability enhancements.
  • Define needs, roles, economics and integration across the organization and desired customer journey.
  • Define and own the credit card product value position – ensuring it reflects customer needs, market opportunities and business objectives. Current and future state
  • Translate strategic intent into actionable roadmaps – clearly articulating priorities and desired outcomes for delivery and partner teams
  • Establish expected outcomes and measurement plan aligned to actions
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