Creator Manager

Skyscanner•Miami, FL

3d•Hybrid

About The Position

This is your chance to be part of something big. As our first social Creator Manager in AMER, you’ll shape a creator programme that doesn’t just rack up views - it helps people travel smarter. We’re after a sharp strategist with serious creative instincts and a sixth sense for what works on social. Someone who gets that influence starts with trust and builds it through relevance, resonance and bold moves that pay off. You’ll shape our influencer strategy across partnering with creators to craft content that’s helpful, saveable, scroll-stopping and platform-perfect. Not rinse-and-repeat brand deals, but thoughtful collaborations that feel true to each creator and genuinely useful to their communities. Working closely with our Regional AMER and Global Social & Community Leads (plus your counterparts across EMEA and APAC), you’ll help build a world-class creator model - one that earns trust, drives performance and turns Skyscanner into the travel brand people love.

Requirements

Know the creator world inside and out, with experience from agencies, in-house teams, or both.
Experience running campaigns across AMER (including USA, Brazil, Canada, Mexico).
Understand how each market differs and aren’t afraid to get hands-on with creator tooling.
Knowledge of local regulations and disclosure rules.
Ability to plan, launch, measure and optimise creator campaigns.
Platform fluency across Instagram, TikTok and YouTube.
Ability to test new platform opportunities for creator activities.
Ability to turn introductions into long-term partnerships, spotting rising talent early and nurturing trusted collaborators over time.
Confidence working with agencies and freelancers - crafting sharp briefs, giving thoughtful feedback and pushing for best-in-class creative while protecting the creator’s voice.
Ability to keep freelancers, agencies and internal stakeholders and channels aligned, informed and moving in the same direction whilst balancing creative ambition with commercial reality and making it all feel seamless.
Clear communication skills with an internal radar for timelines, to-do lists and the tiny details that keep everything running like clockwork.
A sixth sense for emerging travel creators and cultural shifts before the algorithm catches on.
Confidence managing contracts, invoices and budgets.
Ability to negotiate fairly and effectively.
Ability to use numbers and insights to improve performance and guide smarter creative bets.
Curiosity about the role of creators in the emerging world of LLMs and AI.

Responsibilities

Develop meaningful relationships with creators across key AMER markets, turning successful collaborations into long-term partnerships delivering sustained value for both them and us.
Work hand-in-hand with our regional and global Social & Community team to ensure creator content isn’t just an aesthetic, it’s purposeful and aligns with our broader brand and marketing strategies and activities.
Manage our rolling organic advocate programmes across AMER markets alongside splash campaign activities, in collaboration with agencies, freelancers and partners to deliver stories that people genuinely want to watch, save and share.
Provide sharp AMER market expertise, ensuring our global creator strategy lands authentically in every region without losing its local flavour.
Identify the right cultural moment and social media trends to develop bold creator activations that land with meaning and momentum.
Work in collaboration with our Senior Affiliate Marketing Manager, building a creator affiliate programme that works for emerging voices and established names alike.
Use analytics platforms, such as insights tools for creator vetting, social dashboards for metrics tracking and performance reporting frameworks, to drive decision, measure impact and improve results.
Manage the end-to-end creator process from budget planning and negotiating contracts through to the creative process and invoice management.