Creator Manager - New York
About The Position
Spotlight Media is a leading TikTok Shop Partner agency focused on scaling recognizable brands in social commerce. We create custom strategies for clients on TikTok Shop, aiming to drive growth on the platform. We believe e-commerce is social, with creators at its core, and we are building a creator-first ecosystem where top creators grow with us across a portfolio of brands. Spotlight is for individuals who thrive on ownership, autonomy, and speed, and are looking to build and shape the intersection of creators, brands, and commerce at scale. This entry-level Creator Manager role, based in NYC, is focused on building long-term relationships with creators to drive growth for Spotlight Media. While training will be provided, the ideal candidate is hungry, coachable, and passionate about the creator economy. This role emphasizes building trust-based relationships, expanding Spotlight Media's creator footprint, cross-pollinating creators across brands, and establishing a scalable creator success function. The Creator Manager will be the liaison between creators and Spotlight, managing outreach, relationships, performance, and long-term engagement through hands-on management. There is a clear growth path for this role, with opportunities to lead the Creator Success department over time, and compensation scaling with impact.
Requirements
- 0–2 years of experience in creator partnerships, influencer marketing, community management, or a related field (internships count)
- Strong interest in TikTok, TikTok Shop, and the creator economy—bonus if you’re already active on the platform
- Excellent communication and relationship-building skills
- Comfortable running outreach via email, SMS, DMs, and creator platforms
- Highly organized with experience using tools like Airtable, Notion, CRMs, or similar (or willingness to learn quickly)
- Data-curious mindset—you don’t need to be an analyst, but you should care about what’s working and why
- Must be a US citizen or legally authorized to work in the United States for a period of no less than 3 years
Nice To Haves
- Already active on the TikTok platform
Responsibilities
- Build and maintain deep, long-term relationships with TikTok Shop creators—becoming a trusted partner, not just a campaign manager.
- Execute multi-channel creator outreach campaigns (email, SMS, DMs, platform-native messaging) to grow Spotlight Media’s creator network.
- Establish Spotlight Media as a go-to partner for creators by consistently delivering value, opportunities, and performance insights.
- Identify high-potential creators and actively cross-pollinate them across multiple Spotlight-managed brands over time.
- Ensure top creators feel prioritized, supported, and excited to work with Spotlight repeatedly—not one-off.
- Own end-to-end execution of creator and affiliate campaigns for clients.
- Identify, vet, and recruit creators aligned with brand goals, aesthetics, and TikTok Shop performance potential.
- Negotiate deliverables, timelines, and expectations with creators while balancing performance and profitability.
- Create clear, conversion-focused creative briefs that help creators produce TikTok-native, sales-driven content.
- Provide hands-on coaching and feedback to improve hooks, storytelling, CTAs, and conversion performance.
- Review and approve content to ensure alignment with brand guidelines and TikTok Shop best practices.
- Help creators improve performance by sharing insights, playbooks, and best practices across brands.
- Segment creators by performance, niche, and experience level to tailor opportunities and communication.
- Coordinate sampling programs, product drops, challenges, and incentives to drive creator activation.
- Foster loyalty by making creators feel like insiders—not vendors.
- Track creator performance, activation, GMV contribution, and engagement across brands.
- Identify trends, breakout creators, and opportunities to deepen relationships or expand partnerships.
- Share insights with Account Managers, Brand Strategists, and leadership to inform broader growth strategy.
Benefits
- Hands-on training in TikTok Shop creator management from a team that’s scaled 50+ brands on the platform
- Direct mentorship from Spotlight leadership
- Real ownership from day one—no busy work, no shadowing for months
- A clear growth path with scope, title, and comp that scale as you do
- A front-row seat to the fastest-growing channel in e-commerce
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
