Creative Technologist Lead

PMG•Dallas, TX

About The Position

PMG is seeking a Creative Technologist Lead to join their multidisciplinary team. This role involves building omnichannel creative experiences using advertising technologies, ad servers, and dynamic creative optimization (DCO) platforms. The lead will design and deliver dynamic creative, asset automation, and technology-enabled campaign solutions for major brands. They will collaborate with Creative, Media, Strategy, Product, Analytics, and Engineering teams to create scalable technical solutions, acting as a technical lead for complex campaigns, establishing development standards, solving technical challenges, evaluating new technologies, and guiding other Creative Technologists. The role also includes working with technology partners to enhance PMG's creative technology capabilities and improve creative building, automation, personalization, and delivery at scale.

Requirements

4+ years of experience in creative technology, front-end development, advertising technology, digital production, or a related discipline, preferably including experience within a creative, media, AdTech, or digital agency environment.
Strong understanding of digital creative development, dynamic creative optimization, creative automation, and digital advertising production.
Advanced working knowledge of HTML, JavaScript, and CSS, with the ability to develop scalable, modular solutions supporting dynamic creative and multi-variant testing.
Hands-on experience with DCO, ad-serving, or creative automation platforms such as Google Marketing Platform/Campaign Manager 360, Google Web Designer, Celtra, Smartly, Clinch, Innovid, Jivox, or Bannerflow.
Strong understanding of IAB standards, digital advertising formats, specifications, and creative QA requirements across display, video, social, and programmatic environments.
Experience integrating structured data, APIs, product feeds, or other external data sources into dynamic creative experiences.
Demonstrated ability to translate business and creative objectives into scalable technical solutions.
Experience leading technically complex campaign implementations involving multiple internal teams, platforms, data sources, and external partners.
Ability to balance technical quality, scalability, campaign objectives, and time-to-market requirements.
Strong troubleshooting and quality assurance skills with the ability to diagnose technical issues across creative, data, platform, and ad-serving environments.
Experience developing technical documentation, implementation requirements, best practices, and repeatable development processes.
Working knowledge of project management and development tools such as Airtable, Jira, Smartsheet, Asana, and GitHub.
Strong written and verbal communication skills, including the ability to explain complex technical concepts to both technical and non-technical stakeholders.
Demonstrated ability to mentor or provide technical guidance to other developers or Creative Technologists.
Self-starter with a high degree of initiative who is comfortable building new processes and navigating complex, multi-stakeholder environments.
Strong attention to detail and a commitment to delivering high-quality creative technology solutions.
Familiarity with creative and design applications such as Adobe Creative Suite, including Photoshop, Illustrator, and After Effects.

Nice To Haves

Experience working with internal and third-party REST APIs, JSON, web services, product feeds, CRM data, or other structured data sources.
Experience with Python or another programming language beyond JavaScript.
Experience designing reusable frameworks, libraries, templates, or automation solutions that improve development efficiency at scale.
Understanding of audience and identity capabilities, including measurement, matching, onboarding, targeting workflows, limitations, and workarounds.
Familiarity with privacy considerations and data concepts relevant to personalized advertising, including PII, anonymized data, cookies, identity frameworks, and first-party data.
Experience working with database systems, content management systems, data queries, and data normalization.
Advanced Excel or spreadsheet experience, including formulas, data matching, aggregation, and validation.
Experience with automated QA, testing frameworks, or DevOps processes.
Familiarity with AI-enabled development, creative automation, or generative technologies and their application within advertising workflows.
Working knowledge of After Effects and motion-based digital creative production.
Experience evaluating new technologies, conducting proofs of concept, and making recommendations on platform or technology adoption.

Responsibilities

Lead the technical development and implementation of dynamic creative (DCO), asset automation, and omnichannel campaign solutions across multiple brands, markets, and media channels.
Architect and build scalable creative solutions using HTML, JavaScript, CSS, APIs, data feeds, and industry-leading advertising technologies.
Serve as a technical lead on large-scale programmatic, social, display, video, and other digitally enabled creative campaigns, balancing campaign objectives, technical complexity, scalability, and time-to-market.
Translate creative, media, and business requirements into technical specifications, development approaches, and implementation plans.
Lead technical discovery and feasibility assessments for complex creative technology initiatives, identifying dependencies, risks, platform limitations, and recommended solutions.
Define and audit functional and non-functional requirements across dynamic ad serving, data workflows, API and product-feed integrations, asset tracking and tagging, creative authoring tools, measurement, scalability, and quality assurance.
Partner with Creative, Media, Strategy, Analytics, Product, and Engineering teams to ensure creative technology solutions are integrated effectively across the broader campaign ecosystem.
Establish development best practices, reusable frameworks, QA standards, documentation, and processes that improve the quality and efficiency of Creative Technology delivery.
Troubleshoot complex campaign and platform issues, identifying root causes and coordinating solutions across internal teams and external technology partners.
Build and maintain strong relationships with preferred platform and technology partners, helping PMG stay ahead of new product capabilities, integrations, and industry developments.
Evaluate emerging advertising and creative technologies and provide recommendations on when PMG should build, buy, or borrow capabilities.
Contribute to strategic roadmaps for creative technology, campaign automation, QA automation, and product development across PMG's global teams.
Mentor and provide technical guidance to Creative Technologists and other team members, helping raise technical capabilities and development standards across the team.
Become a subject matter expert and super-user of tools developed by PMG Product and Engineering teams.
Champion experimentation, innovation, collaboration, and responsible adoption of emerging technologies, including AI-enabled creative and automation capabilities.