Creative Talent Pool

The Generalist Company
Remote

About The Position

The Generalist Company is building a talent pool for creative professionals to connect with startups and scaleups. These companies need to enhance their product, brand, and overall experience through strong design and storytelling. Opportunities include leading brand refreshes, shaping creative campaigns, producing product videos, and building design systems. The ideal candidates will be comfortable working with ambiguity, designing with intent, and assisting early-stage teams in making a significant impact. The pool is open to various creative disciplines such as Graphic Design, Brand Design, Creative Direction, Copywriting, Content Creation, Animation, Video Production, Motion Design, and Creative Project Management. Professionals can specialize in one area or work across multiple disciplines.

Requirements

  • Story-driven: ability to move people with visuals and voice
  • Collaborative: ability to work well with product, growth, and brand teams
  • Tasteful: possess a high creative bar and sharp eye
  • Iterative: understand that great creative is often built in layers
  • Entrepreneurial: thrive with a blank canvas and a fast pace
  • Clear-thinking: simplify complexity through design and content
  • Experience with startups and moving fast
  • Ability to fight for ideas
  • Comfort working with ambiguity
  • Ability to design with intent
  • Ability to help early teams punch well above their weight

Nice To Haves

  • You prefer corporate brand guidelines over blank canvases
  • You want to focus only on one medium instead of flexing across formats
  • You need long timelines and big budgets to create
  • Ambiguity or open briefs frustrate you
  • Fast feedback or iteration feels like rework instead of craft
  • You resist collaborating with product, growth, or founders
  • You struggle to balance creativity with delivery and deadlines

Responsibilities

  • Lead brand refreshes
  • Shape creative campaigns
  • Produce product videos
  • Build design systems
  • Work with ambiguity
  • Design with intent
  • Assist early teams in making a significant impact

Benefits

  • You set your rate
  • Flexible contract types (freelance/contract, fractional, full-time)
  • Ongoing opportunities
  • Support throughout the process
  • Opportunities for diverse roles and projects
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