Creative Strategy Lead - Worldwide Consumer Print Marketing

HP•Vancouver, WA

About The Position

As a Creative Strategy Lead within Worldwide Consumer Print Marketing, you are responsible for developing and executing customer-centric creative strategies that translate product value propositions into compelling, high-impact marketing content. You own the end-to-end creative strategy and execution for key assets, ensuring all content aligns with business objectives and resonates with target audiences across channels. A core part of this role is understanding and improving creative performance—leveraging data, insights, and a test-and-learn approach to continuously optimize content and drive stronger campaign outcomes. You collaborate closely with Product Marketing, local Marketing Teams, and agency partners to deliver cohesive cross-channel campaigns. As an individual contributor, you lead through influence by managing stakeholders, guiding agencies, and driving alignment to ensure high-quality work is delivered on time.

Requirements

Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
Typically has 7-10 years of work experience, preferably in social marketing, content marketing and media, data led planning, or a related field.
Analytics
Brand Management
Brand Marketing
Brand Strategy
Branding
Customer Relationship Management
Data Analysis
Digital Marketing
Go-to-Market Strategy
Key Performance Indicators (KPIs)
Market Research
Marketing
Marketing Communications
Marketing Strategies
New Product Development
Product Marketing
Project Management
Selling Techniques
Social Media
Thought Leadership
Effective Communication
Results Orientation
Learning Agility
Digital Fluency
Customer Centricity

Responsibilities

Lead the development and execution of hp.com, video, and photography content for new product introductions (NPI), ensuring alignment with product positioning and broader marketing strategy.
Provide strategic and creative direction to ensure all content reflects the brand platform, maintains consistency, and delivers high-quality storytelling across channels.
Translate brand and marketing strategies into cohesive, multi-channel content frameworks that support the customer journey across digital, social, and retail touchpoints.
Partner closely with Product Marketing and regional teams to ensure content aligns with business priorities and market needs.
Own content timelines, trackers, and workflows, ensuring clear milestones, efficient processes, and on-time delivery across all assets.
Manage asset review cycles, ensuring alignment with stakeholders and leadership through structured checkpoints and clear communication.
Develop and implement test-and-learn plans to continuously improve content performance, inform future creative development, and elevate storytelling effectiveness.
Partner with NPI leadership to manage budgets, identify efficiencies, and support RFP processes to deliver high-quality content cost-effectively
Manage external agency relationships, fostering a collaborative and high-performing environment that delivers best-in-class creative work.
Collaborate with regional marketing teams throughout the NPI process, incorporating feedback, sharing updates, and ensuring content relevance across markets.
Leverage content and performance data to extract insights, optimize future executions, and strengthen overall content strategy.

Benefits

Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave