Creative Strategy Lead - Worldwide Consumer Print Marketing

HP•Vancouver, WA

11h

About The Position

As a Creative Strategy Lead within Worldwide Consumer Print Marketing, you are responsible for developing and executing customer-centric creative strategies that translate product value propositions into compelling, high-impact marketing content. You own the end-to-end creative strategy and execution for key assets, ensuring all content aligns with business objectives and resonates with target audiences across channels. A core part of this role is understanding and improving creative performance—leveraging data, insights, and a test-and-learn approach to continuously optimize content and drive stronger campaign outcomes. You partner closely with Global Strategy Lead, Product Marketing, and agency partners to deliver cohesive, cross-channel campaigns. As an individual contributor, you lead through influence—managing stakeholders, guiding agency partners, and driving alignment to ensure high-quality, on-time execution.

Requirements

Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
Typically has 4-7 years of work experience, preferably in social marketing, content marketing and media, data led planning, or a related field or an advanced degree with 3-5 years of work experience.
Analytics
Brand Management
Brand Marketing
Brand Strategy
Branding
Customer Relationship Management
Data Analysis
Digital Marketing
Go-to-Market Strategy
Key Performance Indicators (KPIs)
Market Research
Marketing
Marketing Communications
Marketing Strategies
New Product Development
Product Marketing
Project Management
Selling Techniques
Social Media
Thought Leadership
Effective Communication
Results Orientation
Learning Agility
Digital Fluency
Customer Centricity

Responsibilities

Develop customer-centric creative strategies and insight-driven briefs that translate product value propositions into compelling campaign narratives
Own the end-to-end development and execution of creative assets including but not limited to event materials, datasheets, and digital content, ensuring alignment with brand and business objectives
Lead agency partners through the full creative lifecycle, including briefing, development, feedback, iteration, and final delivery inclusive of production oversight
Drive a structured test-and-learn approach to creative, leveraging performance data and insights to continuously optimize content and improve campaign outcomes
Collaborate cross-functionally with Strategy, Brand, Finance, Legal, and other stakeholders to ensure alignment across strategy, execution, and approvals
Manage stakeholder relationships and drive alignment on priorities, timelines, and creative direction across global teams
Ensure all creative output maintains high standards of quality, consistency, and alignment with brand guidelines campaign visual identity and leveraging channel best practices

Benefits

Health insurance
Dental insurance
Vision insurance
Long term/short term disability insurance
Employee assistance program
Flexible spending account
Life insurance
Generous time off policies, including; 4-12 weeks fully paid parental leave based on tenure
11 paid holidays
Additional flexible paid vacation and sick leave