Creative Strategy and Content Manager

Ziegler • Minneapolis, MN

4d • Onsite

About The Position

Ziegler Companies is seeking a Creative Strategy and Content Manager to lead the development of content strategy and execution across all market channels, translating brand direction and campaign objectives into high-quality, audience-centric content that drives engagement, demand and revenue. All while building scalable systems, templates and workflows that improve speed, consistency and efficiency across the organization.

Requirements

• Bachelor’s degree in Marketing, Communication, Design, Journalism, Digital Media or related field required; portfolio or demonstrated body of creative/content work required.
• Equivalent agency or in-house creative leadership will be considered
• 5 - 8+ years of experience in content strategy, creative direction and content production within a marketing or agency environment
• Proven experience managing or working within multidisciplinary production teams (design, video, digital content) with a strong focus on execution quality and delivery.
• Strong understanding of how content supports demand generation, customer journeys and commercial outcomes
• Strong working knowledge of content production across formats, including video, digital, social, campaign and sales enablement materials.
• Experience building scalable content systems, templates and asset libraries that improve efficiency and consistency.
• Demonstrated ability to manage workflows, timelines, priorities and production pipelines in a fast-paced, multi-stakeholder environment.
• Strong project management and organizational skills, with the ability to balance multiple concurrent initiatives and deadlines.
• Experience working with external agencies and vendors, with an understanding of when to leverage external support vs. internal capabilities.
• Ability to translate strategic direction and creative guidance into practical, high-quality outputs that meet business needs.
• Understanding of how content supports the customer journey, campaign performance and commercial outcomes in a B2B or industrial setting.

Responsibilities

• Lead the development and execution of content strategy across campaigns, channels, and customer segments, aligned to brand standards and enterprise priorities.
• Manage and develop an in-house content production team, including video producer and designer, ensuring high-quality execution aligned to brand standards.
• Translate brand direction, campaign briefs and business objectives into effective, audience-ready content that supports awareness, engagement and conversion.
• Build and maintain a scalable library of templates, toolkits and reusable assets to enable faster execution and more consistent brand expression across divisions and channels.
• Establish efficient production workflows, intake processes and prioritization frameworks that improve speed to market and resource utilization across the Marketing COE.
• Collaborate with Integrated Marketing to support campaign execution across channels, ensuring timely delivery of coordinated, high-impact assets.
• Manage external agencies and production partners primarily for overflow capacity, specialized capabilities and early-stage concepting when needed.
• Balance quality, cost and speed by optimizing in-house vs. outsourced production, with a focus on building internal capability over time.
• Continuously improve content production processes, asset performance and reuse based on feedback, analytics and stakeholder needs.

Benefits

• Health, Dental, Vision and Life Insurance
• 15 days of PTO your first year, accrual starts day 1
• 9 paid holidays
• 401(k) plan with company contribution and match
• HSA (Health Savings Account), Ziegler contributes up to $1000 tax-free each year
• Short-Term and Long-Term Disability Insurance
• FSA & EAP
• Paid Parental Leave & Funeral Leave
• Fitness membership discount
• Education Assistance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level