Creative Strategist

Noom US • Princeton, NJ

6d • $84,000 - $109,000 • Hybrid

About The Position

Noom is seeking a Performance Creative Strategist to join their Growth Marketing team. This role focuses on developing high-performing creative for paid acquisition channels. Responsibilities include concepting creative briefs, writing UGC scripts, and managing the end-to-end creative development process, from insight generation through production and launch. The ideal candidate is curious, proactive, detail-oriented, eager to learn, and comfortable taking ownership while collaborating with cross-functional teams. This position involves translating complex product and legal information into clear advertising, balancing creativity with business objectives to drive growth while adhering to brand and regulatory standards. The role offers opportunities for both independent leadership of smaller initiatives and support for larger strategic projects, reporting to the Senior Creative Strategist.

Requirements

• 3 - 6 years of experience in creative strategy, with recent experience in lower-funnel performance creative strategy
• Hands-on experience producing or briefing direct response ads, UGC, or testimonial-style content
• Strong written communication and brief-writing skills
• Experience working cross-functionally with designers and/or external creative partners
• Comfortable with ambiguity, fast iteration, and a high-volume creative environment

Nice To Haves

• Background at a DTC, digital-first, or high-growth startup brand preferred

Responsibilities

• Own the day-to-day creative direction for Noom's evergreen paid campaigns across Meta, Pinterest, TikTok and beyond — from concept and brief through to final approval.
• Write compelling creative briefs that translate business goals into actionable direction for designers and external partners
• Mine account trends, reviews, competitive landscape to help shape direction.
• Partner closely with designers, media buyers, and agencies to move work from ideation to final production
• Continuously test and iterate on creative concepts to optimize performance
• Maintain quality and volume of content output — ensuring the right assets are in market at all times
• Manage timelines and organize workflows to keep production on track
• Leverage AI tools within your workflow for deeper understanding and faster production.

Benefits

• 401(k) with company match
• Paid holidays
• Generous time off
• Summer Fridays
• Company-wide Summer Break week
• Top-tier medical plans for you and your family, including a premium-free plan option
• Dental insurance
• Vision insurance
• Life insurance
• Paid parental leave
• Stock awards
• Performance-based bonus
• Exclusive access to Noom’s products

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed