Creative Strategist

The Professional Builder

3d • Remote

About The Position

The Professional Builder is seeking a Creative Strategist to join their fast-scaling team. The company is doubling its ad budget and business, but their paid social creatives are not keeping pace. This role will leverage existing resources such as a large member success department, content captured at in-person events, case studies, a best-selling book, PR commitments, and partnerships with industry leaders to tell amazing stories, celebrate members, and overcome content creative constraints. The Professional Builder helps custom residential construction business owners increase their time and profit. Since 2004, they have worked with over 3,100+ members, experiencing significant growth in the last 3-4 years, doubling their business multiple times. They now have 45 people in their member success department and over 85 team members globally, hosting 5 international member events annually and holding partnerships with national and regional brands. The company expects to double its USA and AUS operations.

Requirements

• 3-5 years of creative experience.
• Consistently delivered static and video creative for performance marketing.
• Exceptional communicator online (chat and video calls).
• Proactive and intense in the management of day-to-day operations.
• Bring well-researched best practice ideas and solutions to the table.
• Critical thinking and problem-solving skills.
• Coachable mentality; take feedback onboard, grow, and hold high standards.
• Ability to dig in to hit milestones and support the team.
• Ambitious owner mindset; take the lead and run things with an owner's perspective.
• Ability to be a problem solver immediately and a future leader in the company.
• Experience with multiple ad accounts and platforms within 12 months.

Nice To Haves

• Experience in the Professional Builder industry.
• Familiarity with Cole Gordon, Russell Brunson, Frank Kern, Alen Sultanic, Nicholas Kusmich, Ryan Deiss.

Responsibilities

• Own the end-to-end creative strategy process, including audience research, competitor analysis, concept development, briefing, and performance review.
• Propose ideas by working with members, the member success team, the sales team, attending events, and sitting in on coaching sessions.
• Integrate direct response marketing with branding and creative design.
• Manage the full creative process from idea to results and upgrade the current methods to support business growth.
• Deliver static and video creative for performance marketing.
• Provide specific recommendations and insights from real-time data.
• Hit weekly KPIs for creatives created and winning ads.
• Work with sales and marketing teams to maintain a pipeline of opportunities.
• Work with sales and marketing teams to maintain a market-to-message fit.
• Test and tweak creatives using tools, experience, and data.
• Attend daily huddles and check-ins.
• Remove the bottleneck of ad and message fatigue for the media buying machine, PR, case study, and organic production lines.

Benefits

• Flexible work week (time and location independent, with Fridays off).
• Birthdays off.
• Upskilling opportunities and access to coaching programs.
• Learning from highly motivated and skilled team members.
• Good work/life balance.
• Career progression opportunities.
• Opportunity to expand scope over multiple ad accounts and platforms within 12 months.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed