Junior Creative Strategist

Prenetics

147d

About The Position

Prenetics (NASDAQ: PRE) is a leading health sciences company focused on consumer health, having gone public in 2022. IM8, a new venture co-founded with David Beckham, is a rapidly growing health and wellness brand launched in 2024. Our flagship product, Daily Ultimate Essentials, contains 92 clinically dosed nutrients and is trusted by over 470,000 customers. We are seeking a highly imaginative and strategic Creative Strategist to enhance our content engine and drive performance through innovative storytelling. This role is crucial for defining and executing creative campaigns that connect with a global audience in a high-growth environment, managing thousands of ads monthly while upholding high creative standards. The ideal candidate is a results-oriented storyteller, a trend-spotter, and a strategic thinker capable of translating brand objectives into multi-platform creative concepts, influencing everything from major campaigns to daily social media content.

Requirements

• 2-5 years of experience in creative strategy, content, or performance roles.
• Experience scaling creative content at a high-growth consumer brand.
• Well-organized and capable of operating at a high creative velocity in fast-paced, bottoms-up teams.
• Strong storytelling ability with a focus on results, branding, detail, and copy.
• Ability to apply a customer-centric lens to all creative work.
• Active, fluent daily AI tool usage is mandatory.

Nice To Haves

• Experience harnessing AI for creative scaling is a plus.
• Shortlisted candidates must complete a role-specific assignment ('Beat Claude Challenge') where their thinking must outperform AI-generated content.

Responsibilities

• Drive content creation across channels by generating winning ads, leading concepting, copywriting, scripting, and directing for videos and visuals.
• Scale creative output by achieving content and asset velocity goals and implementing AI-powered content systems.
• Develop growth strategies including playbooks, UGC frameworks, new formats, and test strategies.
• Analyze performance metrics such as ROAS, CTR, hook rate, and thumbstop rate to inform weekly creative optimizations.
• Lead cross-functional collaboration with Product, Marketing, Video, and CX teams to ensure creative integration and effectiveness.
• Utilize AI to expedite creative ideation, copywriting, and production workflows.
• Develop strategic customer avatars and content that aligns with key marketing funnel stages and brand objectives.

Benefits

• Impact: Your ideas directly translate to business results and brand love.
• Team: Join a team of grounded, ambitious, and kind coworkers who are passionate about our mission.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed