Creative Strategist

Phoebe • New York City, NY

13d • Onsite

About The Position

Phoebe is modernizing America's home healthcare infrastructure. This is the coordination layer for one of the largest labor markets in the country.

Requirements

• You've run paid social or organic growth and have results to show
• You understand direct response creative - hooks, retention, CTAs, thumb-stopping visuals
• You're chronically online and can spot trends before they peak
• You've worked with creators or built content engines (UGC, clipping, repurposing)
• You know tools like Whop, Foreplay, Motion, or similar
• You move fast and can produce volume without sacrificing quality
• You're scrappy - you can shoot, edit, write copy, and run ads yourself if needed
• You have taste and strong opinions about what makes creative work

Responsibilities

• Own creative strategy and production for paid and organic social across TikTok, Meta, Instagram, and YouTube
• Generate high volumes of creative - ads, UGC-style content, clips, hooks - and test relentlessly
• Build and manage a pipeline of creators, clippers, and freelancers
• Study what's working in DTC, creator economy, and direct response - then apply it to healthcare
• Launch and scale campaigns targeting nurses and caregivers for our talent agent product
• Track performance obsessively and iterate fast based on what converts
• Stay ahead of platform changes, trends, and formats before they're obvious

Benefits

• Competitive salary with above-market equity
• Small team where your work directly drives growth

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed