Sr. Creative Strategist

Sans•Culver City, CA

5d•$125,000 - $142,000•Hybrid

About The Position

Sans is on a mission to build the next great consumer hardware brand, with a laser focus on products that help people live healthier lives at home. We started with a category-leading air purifier before expanding to a best-in-class countertop water purifier that actually works to eliminate harmful contaminants – and our product roadmap is just getting started. We’re a small, ambitious team that believes deeply in our ability to create a meaningful consumer brand. We move fast, learn quickly, and consistently outperform much larger competitors.

Requirements

Bachelor’s Degree and equivalent work experience in a highly analytical role
6 - 9 years of experience as a Creative Strategist for DTC brands
Strong leadership & communication skills: listen, reflect, proactively learn, and thoughtfully mentor
Ability to work effectively with different groups of individuals
Ability to manage multiple moving pieces – hard working, organized, and results oriented individual
Strong time management and prioritization skills
Applicants must be currently authorized to work in the United States on a full-time basis.

Responsibilities

Own creative strategy end to end across our paid channels – including but not limited to Meta, Pinterest, AppLovin, TikTok, YouTube, Google Display, and CTV
Develop original ad concepts rooted in customer insight, competitive research, and performance learnings
Write creative briefs and direction that give internal teams and agency partners everything they need to execute without a dozen follow-up questions
Build and maintain weekly and monthly creative flighting roadmaps that keep every channel stocked with fresh, on-strategy assets
Manage the concept-to-launch pipeline: timelines, asset volume, revisions, and delivery, so nothing stalls between idea and live ad
Serve as the day-to-day owner of our creative agency partnerships – translating creative needs, giving feedback, and holding partners to a high standard of quality and turnaround
Lead a growing team including in-house junior creative strategists and a network of creatives including video editors, designers, etc.
Work hand in hand with our Head of Growth and paid media team to understand account needs and translate them into the right creative at the right volume
Analyze creative performance – hook rates, hold rates, CTR, CPA, ROAS, and concept-level trends. Be able to turn what you find into a testing roadmap and clear point of view on what to make next