Creative Strategist

Sleeper•New York, NY

About The Position

Sleeper is looking for a Creative Strategist to help shape what we do, when we do it, and how we show up as a brand. This role is focused on idea generation, campaign concepts, and cultural moments—bringing creative thinking to the forefront as Sleeper builds awareness in a crowded sports landscape. This is a senior individual contributor role for someone who naturally thinks in ideas, moments, and narratives, and who understands how creative work connects to media, timing, and audience behavior—especially within sports and entertainment. You’ll partner closely with growth, marketing, and leadership, but your primary value will come from originating strong creative ideas, not managing execution or optimizing performance.

Requirements

A creative strategist with a track record of originating campaign ideas or creative concepts
Strong instincts for culture, sports, and how fans engage with content
Comfortable forming and defending a creative point of view
Able to think at both the idea level and the practical level (timing, context, audience)
Experienced collaborating with cross-functional partners without owning execution
More interested in what should be done than how everything gets done
Background in creative agencies, entertainment, sports, or culturally driven brands

Responsibilities

Generate creative campaign ideas that drive awareness and memorability
Develop concepts for campaigns, brand moments, partnerships, and culturally relevant activations
Bring a strong point of view on when and where Sleeper should show up
Translate ideas into clear creative directions that teams can execute against
Collaborate with internal teams and external partners to bring ideas to life
Partner with growth and marketing teams to align creative ideas with channel context and timing
Contribute to planning around major sports moments and seasonal opportunities