Creative Strategist (Background in Design Required)

Matchnode

5d•$70,000 - $90,000•Remote

About The Position

Matchnode is a paid social agency running performance advertising for DTC and healthcare clients on Meta and TikTok. We're looking for a Creative Strategist who can read performance data, decide what to test next, and write briefs that actually get great work made. You'll own the creative strategy layer across a book of clients — running two-week sprint cycles, managing ad approvals daily, and using AdNova to drive every brief you write. This role sits between the data and the designers. You're the one who figures out what we should make and why.

Requirements

3–5 years in paid social creative strategy, ideally in direct response or performance marketing
Strong grasp of Meta and TikTok best practices — formats, hooks, rapid iteration
Can write a brief a designer or creator can execute without follow-up questions
Comfortable in performance data and knows how to turn it into a creative direction
Process-disciplined — can hold a creative opinion and still move work forward
Comfortable with AI tools as a real part of your workflow

Nice To Haves

Agency background, especially performance or growth
Health or wellness client experience
UGC or creator workflow familiarity
Design background helpful for creative judgment, but you won't be making the ads

Responsibilities

Write creative briefs every sprint using performance data from AdNova
Manage the ad approvals workflow daily — feedback, status, QA before anything goes to the client
Write UGC briefs and review creator scripts for clients on the UGC package
Join weekly client calls and keep internal status docs current
Use Claude (AI) as part of your daily workflow for briefs, hooks, and brand context