Creative Strategist (Organic Growth) - 26071701
About The Position
We’re looking for a Creative Strategist (Organic Growth) who can turn customer insights, trends, and product launches into content ideas that drive brand discovery, engagement, and growth. This is not a traditional content manager role. You won’t be responsible for creating every asset yourself — you’ll own the strategy behind what we create, why we create it, and how it helps the brand grow. You’ll combine creative thinking, consumer psychology, organic content strategy, and SEO insights to build a scalable organic growth engine across social platforms and search. You’ll work closely with our Content Creator, Graphic Designer, and marketing team to develop concepts, briefs, storytelling angles, and creative direction that turn ideas into high-performing content.
Requirements
- 3+ years of experience in content strategy, creative strategy, brand marketing, or organic growth roles.
- Experience working with DTC, e-commerce, lifestyle, beauty, fashion, jewelry, or consumer brands.
- Strong understanding of consumer psychology and storytelling.
- Ability to transform customer insights into compelling content concepts.
- Experience developing creative briefs, hooks, scripts, and content strategies.
- Strong understanding of social media content trends and what drives engagement.
- Working knowledge of SEO fundamentals: Keyword research, Search intent, On-page optimization, Content planning.
- Experience analyzing content performance and using data to improve strategy.
Nice To Haves
- Experience with AI creative tools and AI-assisted content workflows.
- Experience building organic growth strategies from scratch.
- Understanding of UGC strategies and creator partnerships.
- Experience with platforms such as Google Search Console, Ahrefs, Semrush, GA4, or similar tools.
- Experience working with designers, video creators, and content teams.
Responsibilities
- Own the annual, quarterly, and monthly organic content strategy aligned with product launches, campaigns, and business goals.
- Research customer behavior, competitors, trends, and viral content patterns to identify new growth opportunities.
- Develop creative concepts, storytelling angles, messaging frameworks, hooks, scripts, and content briefs.
- Turn product launches and brand stories into content people want to discover and share.
- Define the organic content strategy across Instagram, TikTok, Pinterest, YouTube, and emerging platforms.
- Create clear creative direction for creators and designers, including AI image briefs, content concepts, shot lists, storyboards, visual references, and messaging guidelines.
- Analyze what content performs best and continuously improve creative direction based on insights.
- Identify opportunities for UGC, community-driven content, and customer storytelling.
- Use SEO insights to improve brand discoverability and guide content decisions.
- Conduct keyword research and identify content opportunities.
- Understand search intent and translate it into content ideas.
- Optimize product pages, collection pages, and blog content.
- Develop content strategies that increase organic traffic and visibility.
- Analyze search performance and identify growth opportunities.
- Recommend improvements to internal linking, content structure, and on-page SEO.
- Collaborate with technical resources when deeper SEO implementation is required.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
